December 7, 2009

There are hundreds of things you can do to demonstrate you care about and value your affluent clients, especially during the holiday season. Big statements will have big impact! Here are a few high-ticket ideas you can use to express some big cheer and gratefulness in your own business:

• Custom Labeled Bottle of Champagne – This is a great way to ring in the New Year. Your clients can toast with bubbly that includes your company name and/or logo right on the label.  A provider like, www.mylittlewinebusiness.com, can help you.
• In-Home Masseuse or Personal Trainer Visit (for January) – Work with your own masseuse or personal trainer to provide visits to your top clients’ homes. Initiate this experience with a holiday card and then follow-up with a call to schedule the appointment to occur AFTER the holidays are over.  Your trainer or masseuse will likely discount his/her rates since this offers many new client opportunities.
• VIP Party – An ultra high-end, client appreciation holiday event helps your retention efforts and furthers repeat business.  This is the opportune time to create an experience your affluent clients will want to be a part of and will not forget any time soon.  Don’t overlook any detail:  catering, staffing, valet parking and a photographer to capture every memorable moment.

Now is the time to leverage the spirit of the season.  In return for your efforts, your affluent clients will express their appreciation in loyalty and referrals all through the coming year!

Thanks and let us know your thoughts. I encourage you to leave your comments or questions below.

To learn more about how to market your services to people who will pay premium prices, value your expertise and build your business FOR YOU by raving to all their friends? Get your Free CD: www.marketingtomillionairesgift.com

Article by Kelly K. O’Neil, Million Dollar Marketing to the Affluent Coach and Creator of the Marketing to Millionaires™ Programs