December 3, 2009

What are your plans for showing gratitude to your clients this month?  Yep, it’s that time of year again.  With seasonal gifts appearing at the mall and decorations in the neighborhood popping up everywhere, the holidays are upon us. This is the ideal time to express your appreciation to your most important customers.  Have you thought about the standout holiday VIP experiences or gifts you can give to surprise and delight your affluent clients?

Here are 3 ideas that will provide big impact on a limited budget:

• Holiday Cards – At a minimum, send out holiday cards to show your thanks. It’s easy to just pick-up a run-of-the-mill boxed set from the stationery store, but something individualized can make a big statement. Three years after I sent a card with my puppies dressed as Santa and his elves, I still get comments about it.  A unique holiday greeting helps you stand out from the competition and expresses your specialness in a way that reminds your customers why they chose you.
• Complimentary Teleseminar – This is an excellent way to offer added-value to your best customers at little or no cost to you. As your clients think about the year-end and the impending New Year, providing usable and relevant content specific to the time period keeps your services top-of-mind.
• Audio CD or Download – Repackage what you already have (a well-received, previously recorded call or new content you haven’t shared yet but recorded specifically for this effort) and gift it to your clients as “a something special” for the season.

The affluent expect what is unexpected.  This holiday season create just that and make your affluent customers say, “Wow!”

Thanks and let us know your thoughts. I encourage you to leave your comments or questions below.

To learn more about how to market your services to people who will pay premium prices, value your expertise and build your business FOR YOU by raving to all their friends? Get your Free CD: www.marketingtomillionairesgift.com

Article by Kelly K. O’Neil, Million Dollar Marketing to the Affluent Coach and Creator of the Marketing to Millionaires™ Programs