The number #1 mistake I see businesses make with their marketing – the vital step the often skip – is failing to properly research and define their ideal target market.  They often launch a product or service offering without actually seeing if their customer values what they are offering.  Doing your due diligence can mean the difference between success and failure, and it doesn’t have to cost a penny. Networking, online research, informal focus groups and other do-it-yourself methods can do the trick.

Here are the 7 steps you need to take to define your ideal target market:

Step 1: Acquire a Thorough Understanding of the Affluent Mindset, Attitudes, Beliefs and Values

Step 2: Research the Market

Step 3: Define Your Ideal Client

Step 4: Segment Your Market

Step 5: Conduct a Competitive Analysis

Step 6: Identify Powerful Niche

Step 7: Create Your Ideal Client Profile

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