Instead of letting the busyness of the holidays prevent you from building the business of your dreams, seize the opportunities of the season to meet prospective affluent clients.

A great way to connect with affluent clients is by implementing a holiday campaign. Turning “ho, ho, ho” into a marketing theme is sure to attract the attention of the affluent, especially when you touch on the key values they believe are important like: approval (from “the world at large” and business associates), recognition and respect. A couple good ideas include:

• Send a letter to your affluent contacts as well as a purchased list. You might even want to contact them on Facebook.  Let them know that for every (sales) meeting you book, you are going to donate a toy to a toy drive.
• Call your existing clients and ask for a referral.  For every referral you receive, you will make a donation in their name to a choice charity.

Let a little generosity help you ring in a BIG 2010!

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