December 14, 2009

Instead of letting the busyness of the holidays prevent you from building the business of your dreams, seize the opportunities of the season to meet prospective affluent clients.

A great way to connect with affluent clients is by implementing a holiday campaign. Turning “ho, ho, ho” into a marketing theme is sure to attract the attention of the affluent, especially when you touch on the key values they believe are important like: approval (from “the world at large” and business associates), recognition and respect. A couple good ideas include:

• Send a letter to your affluent contacts as well as a purchased list. You might even want to contact them on Facebook.  Let them know that for every (sales) meeting you book, you are going to donate a toy to a toy drive.
• Call your existing clients and ask for a referral.  For every referral you receive, you will make a donation in their name to a choice charity.

Let a little generosity help you ring in a BIG 2010!

Thanks and let us know your thoughts. I encourage you to leave your comments or questions below.

To learn more about how to market your services to people who will pay premium prices, value your expertise and build your business FOR YOU by raving to all their friends? Get your Free CD: www.marketingtomillionairesgift.com

Article by Kelly K. O’Neil, Million Dollar Marketing to the Affluent Coach and Creator of the Marketing to Millionaires™ Programs