Marketing to the affluent can be a lucrative proposition. If you haven’t yet set your sites on this bullet-proof audience, you are missing out. Consider some of the facts: Did you know that affluent individuals earn income greater than $150,000 and have wealth of nearly $1 million in total assets? Did you know that the affluent make 36% of the income earned by all American households and control 70% of the total net worth of all US households?

Clearly the affluent have money AND they like to spend it. As you consider how to tailor your business to their needs, it’s important to be aware that they are educated consumers and demand value for their money. They are willing to pay top dollar to feel unique and special. One of the best ways to do this with your affluent clients is by Creating Private VIP Access to You.

The affluent seek something special or exceptional; ‘private access’ or ‘for my top clients only’ are terms that speak volumes. Consider offering a unique telephone number or email line with direct access to you. Other tactics with proven success include: creating a special product offering that includes added one-on-one time with you or implementing special branding treatments in a VIP section of your website. Without changing your core business concept, these bonuses help reaffirm your exclusivity.

VIP benefits are a must-have strategy for attracting and retaining affluent clients to your service based business.

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