Offering your prospects a high value offer allows you to ask for personal information that the start of an ongoing marketing dialogue. In order to make your irresistible offer hit the sweet spot of your target market, it must to appeal to their affluent brain…to their basic wants and desires. (Notice I didn’t say needs.)
Here are some qualities of a great offer… (Your offer may not have ALL of these points… but it should touch on at least 3).
- Gives people an offer they can’t refuse (Amazing value)
- Grabs people’s attention (Shock and surprise them)
- Solves an urgent, pressing problem
- Shows that your solution is uniquely superior
- Prove that your offer works
- It’s obvious the benefit of your solution
- It’s self-explanatory and ultra-simple
- It’s obvious what the return on investment is
My favorite example of a free offer is the Free CD. The reason I love this one is because it has a very high perceived value and you can legitimately ask for all their information including address, phone, fax. Here are some more ideas:
- Special Report
- Video Course
- eCourse
- Quiz with Instant Results
- Templates
- Checklists
- Audio Course
- Free Teleclass or Webinar
- Ability to Sample Your Work at No Charge
- Weekly Fax Tips
Capturing the affluent’s contact information at your website can be the difference between an interested prospect and a satisfied customer. Get started today and turn that irresistible offer into greater business results.
Thanks and let us know your thoughts. I encourage you to leave your comments or questions below.Do you want to learn how to find affluent clients who will happily pay you premium prices? Get your Complimentary CD: www.HowToFindAffluentClients.com
Article by Kelly K. O’Neil, Million Dollar Marketing to the Affluent Coach and Creator of the Marketing to Millionaires™ Programs
2 Responses to “Create a High Value Offer That’s Sure to Capture Your Affluent Prospect”
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December 28th, 2009 at 9:02 pm
Great article Kelly! Thanks for the tip!!
February 17th, 2010 at 6:30 pm
Great tips, Kelly! I’d like to add one point:
When you create your irresistible offer, you can increase its perceived value by designing packaging. Packaging your offer correctly – to be eye-catching, to look high-end and expensive, and to show off its’ benefits and attributes – can help your offer to attract attention from affluent clients.
The packaging may in fact be the reason that they decide to order your offer – how often have you bought something because it had an attractive package?
Even if the offer is for a digital product, creating a book cover, CD box, DVD case or some other artwork to represent your offer can help make the offer real for people who are visiting, and can entice them to “buy” by giving you their private and personal details.
A product design can also enhance the value of your offer – and make people more willing to give you more of their private information to get the offer. That way, instead of just collecting first names and emails, you can get a phone number, last name and even a mailing address. You can then use these details in other marketing campaigns.