Those who live at Cause, get results and those in Effect, get Reasons. When people don’t succeed and they give justifications to themselves why they didn’t, they must be aware that that is a form of self deceit. To justify is to give reasons (or excuses).

To be at Cause means that you take responsibility for decisively creating what you want in your life and then from that, what you achieve or will achieve as a result. You view the world as a place of opportunities and move towards what you want. If things don’t pan out as you would like, you take action and explore other possibilities.

Here is an example:

Effect Based Thinking (Reason/Excuse)

Entrepreneur A:

“I would really like to sign up for that coaching program, but I can’t afford it because my business isn’t doing so hot right now because of the economy.”

Now think about this for a moment. What is the first thing that you noticed?  By blaming her business woes on the economy, Entrepreneur A has left herself completely powerless to do anything about it because it really isn’t her fault, it is the economy. She has an opportunity right in front of her that she believes will help her create a better business and yet, she is going to allow something like lack of current funds to limit her from taking the next step to ultimately help her create the funds she needs?  When put in that perspective it sounds pretty silly right?  Is it possible that this kind of thinking keeps people stuck, sick and broke?  You better believe it!

Those people who continually live their lives at the Effect frequently see themselves or live their lives as victims, with no choices whatsoever. The irony is that they do have choice and they have chosen not to choose but to be responsive to whatever is given to them.

Cause Based Thinking (Result)

Entrepreneur B:

“I saw the economy having an effect on businesses and I made the choice to not alter my strategy and as a result of my choice, I don’t currently have the money to sign up for that coaching program.  I believe it can really help me take my business to the next level.  So, how can I create revenue right now that would allow me to take advantage of the opportunity?  What action do I need to take to create the result I desire?”

Do you see the power in that kind of thinking?  What results do you think this person creates in life and in business?

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