Would you believe it if I told you that many clients come to me earning incomes less than $50K?  Here is what baffles me…passionate and brilliant entrepreneurs who are putting everything they have into their businesses are choosing to settle for earnings less than a panhandler. According to a recent article*, an active panhandler in the city can earn $50,000 on average (tax-free). It was calculated using survey results which gauged how much and how often the population gives to panhandlers projected across the known panhandling population in the city. Now, I’ll admit, this number may be soft.  Most researchers will agree that respondents often exaggerate how much they contribute to charity. That aside, confidential interviews with panhandlers even back up this number indicating that they make between $35,000 and $100,000 tax free per year and view panhandling as the equivalent of a job or a profession. Clearly, there is something to be learned from results-oriented panhandlers.

The folks earning a sizeable amount of money in this article are consistent in their actions.  They get out there day-in and day-out.  If a location isn’t working, they adjust.  Similarly, you must dedicate yourself to consistent marketing and sales efforts. Jay Conrad Levinson once told me, “It is unfortunate but true that bad marketing done consistently is better than good marketing done inconsistently.” Create consistency in your marketing program and you will create over time, a steady stream of incoming leads, as well as stabilize your revenue generation.

*”Brother Can You Spare $4.6 Million?” by Dave Navelle as published on the BC, Blogcrtics.com

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