The Jesse James Strategy: 3 Reasons Marketing to the Affluent Will Increase Profitability in Your Business: Profitability Point #2

Author: Kelly O'Neil
September 4, 2009

Profitability Point #2 – Affluent Clients Shop on Value, Not Price

Affluent clients will pay the asking price even if it’s 100% more expensive than the competition IF they perceive there’s added value what you are offering whether that is one-of-kind exclusivity, proven results or VIP customer service.  Higher price points create more wiggle room for higher profitability margins.

If you missed the first Profitability point, check it out here!

Listen to Kelly’s Profitability Point #2 here!

Thanks and let us know your thoughts. I encourage you to leave your comments or questions below.

Article by Kelly K. O’Neil, Million Dollar Marketing to the Affluent Coach and Creator of the Marketing to Millionaires™ Programs


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