December 9, 2009

What’s your favorite part of the holidays?  Maybe it’s the act of giving to express your love for family and friends.  Maybe it’s reaching out and helping the less fortunate.  Or, let’s be honest, maybe it’s all the holiday celebrations and good cheer.  Whatever the case may be, the affluent are just like you when it comes to sharing in the joy of the season but, they just do it a little differently.

Volunteering for a charity organization is an excellent way to meet the affluent during the holidays. I’m a member of the Junior League in my local chapter. During this time of year we’ll often host a fundraiser or make a push for one of our important causes.  I like to participate because it keeps me grounded and offers the chance to give to those in need.  Many of your affluent clients will be doing the same. Take the time to volunteer for a good cause important to you and the resulting benefits will be two-fold.  Not only will you be giving of yourself, you’ll also have the chance to rub elbows with wealthy prospects and build a relationship over a shared interest. 

Thanks and let us know your thoughts. I encourage you to leave your comments or questions below.

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Article by Kelly K. O’Neil, Million Dollar Marketing to the Affluent Coach and Creator of the Marketing to Millionaires™ Programs