During the holidays, when I get asked the same question I hear over and over again all year long, “where do I find affluent clients?”, my answer is simple and the same. One of the best ways is through networking. 

Attending holiday parties to celebrate the season is an important form of networking. If you are like me, you love a good celebration… all the sparkle, glitter, good cheer and maybe a sip or two of champagne.  Well, most of the affluent I know will not turn down an invite to a good celebration either.  But, think beyond hosting your own (although, hosting IS a good way to show appreciation for your existing affluent clients).

Reach new, prospective clients by attending a party given by a business or organization with which millionaires might affiliate.  For example, my sports club holds a New Year’s party every December 31^st.  It’s a great time to chat with fellow members and the conversation often leads to, “how’s business?”.  Other organizations you might want to research for their holiday plans include:  high-end spas/salons, exclusive boutiques, “expensive” restaurants and country clubs.

This is the time of year to let good cheer help you create BIG results that will last throughout 2010!

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