The one area I find that most entrepreneurs are falling down is sales.  There are a lot of reasons for this, but the number one is fear of selling.  Over the next several days, I will post a series outlining my Sales Mastery for Marketing to MillionairesÔ Blueprint System, which can help you master selling to the affluent.  Here are the first two steps to get started:

Step 1:  Be clear on your ideal affluent client profile – A strong sales foundation starts with a strong ideal client profile. Otherwise, you will waste both dollars and time trying to grow your business. In section one of the Marketing to Millionaires™ Blueprint System we provided to you a complete system and templates to identify your ideal affluent client.  Make sure you have done that work, PRIOR to calling anyone.

Step 2:  Schedule consistent time daily or weekly to sell - Nothing is more important when it comes to selling than to manage your time. The most successful sales people set a dedicated time each day (or week) to make the calls. They schedule it on their calendar like any other high value appointment.  Many inexperienced salespeople avoid this discipline to their own demise.

Now it is up to you. To obtain and keep clients in this market, businesses need to get “back to basics.” And there’s nothing more basic than your client: no client, no business.

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