Small businesses and entrepreneurs are able to deliver exemplary service with ease because they can focus more individually. When you get right down to it, providing the unexpected is a matter of knowing your customers, caring about your customers, and showing them they are valued.

Following are 3 more ideas for providing the unexpected and ‘Wow-ing’ your VIPs this season:

• Information Product – Send your VIPs a complete info product to say ‘thanks’ for a great year.  This high-value, medium investment represents only a fraction of their yearly spend on your services.
• Designer Cupcakes or Chocolates – What could be better than a sweet treat for the holidays?  One that’s branded—with your company! Be sure to include a personalized card or box when you hand deliver a holiday dessert to your affluent clients.
• Coffee Table Book – I LOVE to give a good book to my most important clients…especially one that aligns with my business philosophy.  A good way to individualize it is with a hand-written note on the inside front cover.

Extra bonuses or the little something above and beyond are customary and NECESSARY. It is the perfect time of year to deliver!!!

Thanks and let us know your thoughts. I encourage you to leave your comments or questions below.

To learn more about how to market your services to people who will pay premium prices, value your expertise and build your business FOR YOU by raving to all their friends? Get your Free CD: www.marketingtomillionairesgift.com

Article by Kelly K. O’Neil, Million Dollar Marketing to the Affluent Coach and Creator of the Marketing to Millionaires™ Programs

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