Congratulations!!!  The following list of talented women has been selected as the WINNERS of our $45K Training contests:

• Colleen McGunnigle
• Amethyst Wyldfire
• Kristin Ecklund

As part of their prize package, they will be featured in my speaking presentation AND on my various websites for a TON of exposure.  Most importantly, they will part of a special VIP Day (which goes for $15K EACH) where I will personally re-strategize their business.  I can’t wait!!!

There were so many entries it was difficult to choose, so thank you to everyone who submitted a video. I’m truly grateful for all your kind and encouraging words.

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The number #1 mistake I see businesses make with their marketing – the vital step the often skip – is failing to properly research and define their ideal target market.  They often launch a product or service offering without actually seeing if their customer values what they are offering.  Doing your due diligence can mean the difference between success and failure, and it doesn’t have to cost a penny. Networking, online research, informal focus groups and other do-it-yourself methods can do the trick.

Here are the 7 steps you need to take to define your ideal target market:

Step 1: Acquire a Thorough Understanding of the Affluent Mindset, Attitudes, Beliefs and Values

Step 2: Research the Market

Step 3: Define Your Ideal Client

Step 4: Segment Your Market

Step 5: Conduct a Competitive Analysis

Step 6: Identify Powerful Niche

Step 7: Create Your Ideal Client Profile

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The first step to putting together a strategic marketing plan is to thoroughly understand your market space and your ideal target client.  This includes acquiring a thorough understanding of the affluent mindset (Attitudes, Beliefs and Values), defining the demographic and psychographic qualities of your ideal client and understanding who else is serving your clients.

Whether you are starting a business or launching a new product line, it is a little like buying a car:

You need to do some research before taking the plunge. First, figure out if there’s demand for your product or service. Do a competitive analysis. And ultimately, create a plan to differentiate your offering.

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Without marketing you would not have prospects or leads to follow up with, but yet without a good sales technique and strategy your closing rate may depress you.  Ready yourself to master selling to affluent clients with the last steps of my Sales Mastery for Marketing to MillionairesÔ Blueprint System checklist:

Assemble your sales support tools – Are your tools setting you up for success?  At very least you need a sales kit which is a package of information that talks about your product offerings.

Get in the right mindset – Remember – You are the Expert.  Focus on the solving the prospects problems, not on closing the sale.  So the choice is really yours – you get to decide what type of salesperson you want to be. At the end of the day we all buy the things we need from the people we like and trust.

Make the calls – Now it is time to pick up the phone.

In today’s business climate, there are more hurdles and challenges to obtaining and keeping clients than ever. To obtain and keep clients in this market, businesses need to get “back to basics.” To get back to basics in regards to sales, we must re-establish the fundamental approach of selling. Sales Is a Science – there are methods and processes that if put into practice on a consistent basis will lead to increased business, even in the most challenging of economies.

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Join me at the Wealth Builders Summit in LA on January 31^st.  I’ll be speaking on stage with some of the most important names in the biz:  Mark Victor Hansen, Robert G. Allen, Stephen Pierce and Joel Bauer. If you haven’t registered yet, do so soon because seats are filling up. Click Here to reserve your spot.

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Small businesses and entrepreneurs are able to deliver exemplary service with ease because they can focus more individually. When you get right down to it, providing the unexpected is a matter of knowing your customers, caring about your customers, and showing them they are valued.

Following are 3 more ideas for providing the unexpected and ‘Wow-ing’ your VIPs this season:

• Information Product – Send your VIPs a complete info product to say ‘thanks’ for a great year.  This high-value, medium investment represents only a fraction of their yearly spend on your services.
• Designer Cupcakes or Chocolates – What could be better than a sweet treat for the holidays?  One that’s branded—with your company! Be sure to include a personalized card or box when you hand deliver a holiday dessert to your affluent clients.
• Coffee Table Book – I LOVE to give a good book to my most important clients…especially one that aligns with my business philosophy.  A good way to individualize it is with a hand-written note on the inside front cover.

Extra bonuses or the little something above and beyond are customary and NECESSARY. It is the perfect time of year to deliver!!!

Thanks and let us know your thoughts. I encourage you to leave your comments or questions below.

To learn more about how to market your services to people who will pay premium prices, value your expertise and build your business FOR YOU by raving to all their friends? Get your Free CD: www.marketingtomillionairesgift.com

Article by Kelly K. O’Neil, Million Dollar Marketing to the Affluent Coach and Creator of the Marketing to Millionaires™ Programs

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