“Absolutely the most exquisite event I’ve ever been to. It is the event to come to if you are ready to take your business to the next level. Let Kelly O’Neil help you…She is absolutely one of the most phenomenal speakers.”

Ali Grace shares her wonderful experience from the 2009 Marketing to Millionaires retreat and how Kelly was able to help her grow her business. If you want to learn to Market to the Affluent and grow your business, be sure to sign up now for the LAST EVER Marketing to Millionaires Retreat 2010.

“The best retreat I have ever been to…the best marketing event.  If you are looking for total transformation, this is the place to be. I’m a raving fan, you should definitely make it to the next event!”

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Rhonda Cort’s business thank Kelly O’Neil and the M2M retreat for the huge growth in her business. Rhonda has nothing but nice things to say about Kelly and her work, and says she can help you too! Be sure to sign up for the LAST EVER 2010 Marketing to Millionaires Retreat.

“I thought I was coming here for the networking…but she has done it again!  She has managed to remodel my business in just 3 days.”

Erin Ferree of Elf Designs, was able to take her business up to a whole new level with the help of Kelly O’Neil and the Marketing to Millionaires Retreat.   Help attract affluent clients and Up Level Your Business with Kelly at the 2010 M2M Retreat.

Picture a roller coaster string of cars climbing to the uppermost heights of the track. If there was not enough momentum behind them, they would not reach the summit to roar down the opposite side.  I was feeling like that string of cars going ever more slowly up toward the summit, yet knowing I was not going to make it and would begin to slide back.  I did not want to slide backward!

One thing I knew for certain was that I needed help from someone who would speak directly to my specific, unique needs in my specific business. No more generic training.  The Universe placed Kelly O’Neil smack dab in the middle of my computer screen one day and I began to travel through her website and eventually booked her 30 minute strategy session and ended up booking her one-day VIP coaching package. I came away from that day with my business strategy firmly mapped out for an entire year!  I know exactly what I am doing, how to do it, when I am doing it and the results I will have.  I can’t tell you what a relief this is!

I started implementing Kelly’s ideas immediately. It has only been one month since our VIP day and I am seeing my list growing, my phone is ringing, my product page is selling and registering new clients.  And it hasn’t stopped there, Kelly is still slinging out ideas during additional coaching sessions and has me doing things I never thought I would do. I just say ‘yes ma’am’ and do it! I know that when the first year is done I will surpass all my goals and I will be back in her office for another VIP day to strategize the next year.  I am roaring down the other side of the summit! I will hang on to Kelly’s coattails until she surgically removes me.  I HIGHLY recommend this energetic, talented and authentic woman

Lynn Moore
http://www.cleargoalscoaching.com

Lynn Moore is the creator of Clear Goals Coaching, an Internet business perfectly suited for her lifestyle as a Canadian at home during summer and a Snowbird in the USA during winter. She is a certified life coach since 2004, a published author, speaker on the ‘Project Consciousness’ tour (www.projectconsciousness.com), a Millionaire Protégé Club member and has now developed the new “Inspirational Goaling” system of setting and achieving one’s goals.  This is her proprietary system which teaches people how to set inspired goals that are aligned with their highest purpose and the Laws of the Universe which are the keys to abundance and happiness. She publishes a twice monthly electronic newsletter “Goal Postings” and offers free subscriptions. Lynn is an avid blogger offering weekly goal tips and tools. She is available for speaking engagements, interviews and delivers coaching services to private clients and groups worldwide. To learn more visit: http://www.ClearGoalsCoaching.com

One thing I see that is often missing from people’s marketing materials is a clear call to action.

I am really going to elaborate on this one because it could mean the difference between your revenue increasing or not.

There are several strategies we use to create a clear call to action:

• Give a deadline: We’ve all received some sort of promotional material that has a deadline for ordering. The offer could end on that date. Or you could use the deadline in conjunction with an upgrade or free gift. That way, your potential affluent customers know they only have a limited time to respond and they won’t fall victim to the “I’ll do it later” syndrome.
• Advice of a price increase: People want to get in on a good deal. If your price is going up on a specific date, let your affluent customers know. They’ll want to buy before your product’s price increases.
• Offer a Free Gift: Nothing attracts new customers like free gifts. The affluent LOVE a good deal.  As an added incentive for ordering, offer your free gift to the first 100 or 1,000 people that respond.
• Offer an upgrade: One simple line can boost your sales. “Order within 10 days and we’ll upgrade you to the deluxe model.”
• Free products with purchase: You’ve seen this technique used with computer sales – “Buy a computer and receive a free printer”. This works with a whole range of products, but be sure to include a date on your offer. This politely urges people to take advantage of your offer before time runs out.

No matter how you approach your own call to action, be sure to include action phrases:

Call Now. Toll-Free, 24 Hours a Day. Mail this coupon today in the postage-paid envelope. Fax your response card.

Be sure to avoid passive phrases like: “You know how to reach us. Call when you’re ready to order.”

I speak all over the country on a regular basis.  It is one of the major methods I use to build my list.  At the end of a show I will end up with hundreds of business cards stuffed in my briefcase from people who asked to subscribe to my newsletter. Another way I get a ton of contacts is through networking. When I take a person’s card, I ask if it is okay if I add him, or her, to my list to contact. If they say “no,” I write a big NO on the back of their card.

Below is the simple process I use to get my contacts into my system immediately when I am at an event. In addition, every Friday I will send any other contacts that I’ve accumulated over the week to my assistant.

Step 1: I bring an envelope to the event, with the event name and date written on the exterior.

Step 2: I bring a FedEx envelope with the shipping label pre-addressed to my assistant, put the event envelope in the mailer, and mail it.

Step 3: My assistant, who has my card scanner, proceeds to scan the cards into the system.

Step 4: She then exports the cards to a CSV file and imports them into three databases which takes about 5 minutes each: my Primary Contact Manager (Outlook), my Shopping Cart (oneshoppingcart.com) and my Email Newsletter (iContact.com).

Step 5: She also emails the CSV file to my sales team so they can send a welcome email to the contact and offer him or her a complimentary 30-minute strategy session and let them know about upcoming events.

Step 6: My sales team and I keep in regular contact with our list by offering them valuable information, like free teleclasses, autoresponder e-courses, low cost resources, articles and hot news.

If you do not have an assistant, I highly recommend that you plan to do this activity once a week at a minimum.  This is not something you want to fall behind on, because not only will you be losing hot prospects, but you might also end up in overwhelm.

Every company is selling ‘value’ and every purchaser (whether another business or consumer) is looking to buy ‘value’. So what exactly is value?

Value is often measured by the usefulness or desirability of something. As such, the concept of ‘value’ is subjective rather than objective. That is, it means something different to each person considering it, and that meaning can change as time, place and situation change.

VALUE IS IN THE EYE OF THE BEHOLDER
Benefits – Costs = Value

Leverage Your Time, but Don’t Devalue Your Offering

The one thing I do want to stress here is not to DEVALUE your service offering for affluent clients by stuffing it with a bunch of useless stuff.  It is absolutely fine to offer additional bonuses or membership benefits, but DO NOT add it all to the main service offering.

Here are some ideas for adding value.

• Relevant and (at least somewhat) exclusive software.
• Proprietary data.
• Bundled services that relate to the product.
• Expanded info on related techniques.
• Audio files to add depth to the process of learning.
• Video, for clarity in learning.
• Worksheets and checklists
• Phone or email consultation, private strategy.
• Exclusive follow-up info or free subscriptions.
• Case studies. (Separate, for illustration purposes.)

In the book, Mass Affluence, By Paul Nunes and Brian Johnson, the authors talk about several product and service offering points as well as pricing strategies.  One of their key points is:

“Give customers the chance to spend more.  Offer new premium versions, adding on product upgrades and differentiated service levels to existing offerings. Honor customers with the recognition they desire. Create status levels that reward willing-to-spend customers. Offer the right price to each customer.”

Here are the 5 most important things to remember when creating products and service offering to compel your affluent clients:

• Focus on offering solutions, rather than products or services.
• Offering them HIGH VALUE services and products that do not require them to “work” for their own solution.
• Ditch the hourly billing and package up your services.
• Use the Goldilocks Packaging Strategy offering 3 solutions to choose from.
• What you offer to them is important, but HOW you offer it is more important.

When you receive a lead, the person sending it your way thinks they are sending you to a prospect that may need what you offer.

A referral is a warm contact. The person referring you has confirmed that the prospect not only needs, but wants what you offer and the prospect is ready, willing and able to talk with you.

Most important for your success is laying a foundation to build your referrals on, by:

• Learning the right way to ask for referrals from your affluent clients.
• Identifying regular contact activities with your customers so you “stay on their radar screen.”
• Educating and maintaining contact with your key referral partners.

There are four main steps to creating a systemized referral program.

Step 1: Design Your Program
Step 2: Design Your System
Step 3: Educate your Clients
Step 4: Ask for Referrals…again and again

What does success look like to you? Your vision of success is unique. It might be similar to my vision of success, but it probably will not be exactly the same. I’ve learned in my own life that if you don’t identify your vision, others will plan and direct your life for you. True happiness comes when we create our own vision and work toward achieving it.

A compelling vision will help you succeed, be more satisfied with your life, and get the most out of your business relationships. Many leadership and personal development experts emphasize the importance of crafting a clear vision for your life. Vision can propel you and inspire those around you to reach their own dreams.

The first major reason to create a clear vision for success is to understand and clarify what you want your life to look like. When you have a clear vision of what you want your life to look like, then you can shape your business to make that vision a reality.  Here are the steps you can take to get started:

Step 1: Schedule an hour or two to create your vision of success.

The first step is to develop and clarify your life vision – when you are ready to

retire, 15 years from now, 10 years from now, 5 years from now, and 6 months

from now. Then you can become clear about how to build your business to

support that lifestyle.

Step 2: Brainstorm your Vision for Your Lifestyle

Take a pen and paper, and go to a quiet and relaxing place. Then close your

eyes and imagine you life when you achieve success.

Step 3: Write Your Vision Story

Then write a story about yourself in present tense. The subconscious part of the

brain only understands now – the present tense – so it is important to phrase your

affirmation in the present tense.