“Absolutely the most exquisite event I’ve ever been to. It is the event to come to if you are ready to take your business to the next level. Let Kelly O’Neil help you…She is absolutely one of the most phenomenal speakers.”

Ali Grace shares her wonderful experience from the 2009 Marketing to Millionaires retreat and how Kelly was able to help her grow her business. If you want to learn to Market to the Affluent and grow your business, be sure to sign up now for the LAST EVER Marketing to Millionaires Retreat 2010.

“The best retreat I have ever been to…the best marketing event.  If you are looking for total transformation, this is the place to be. I’m a raving fan, you should definitely make it to the next event!”

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Rhonda Cort’s business thank Kelly O’Neil and the M2M retreat for the huge growth in her business. Rhonda has nothing but nice things to say about Kelly and her work, and says she can help you too! Be sure to sign up for the LAST EVER 2010 Marketing to Millionaires Retreat.

“I thought I was coming here for the networking…but she has done it again!  She has managed to remodel my business in just 3 days.”

Erin Ferree of Elf Designs, was able to take her business up to a whole new level with the help of Kelly O’Neil and the Marketing to Millionaires Retreat.   Help attract affluent clients and Up Level Your Business with Kelly at the 2010 M2M Retreat.

If you are like many small business owners I work with, you might mistakenly think your brand is all about what your logo and website look like.  That couldn’t be further from the truth.  Here are some other key factors that affect your brand with affluent clients:

• Strong Customer Service – This point is a vital issue with the affluent. Your company should promote and portray this in all that it does.
• Corporate Identity Credibility – If you are selling a professional service or an expert skill, these are highly important. Using correct terminology, colors and relevant client testimonials can all help to support this image.
• Brand Convenience – This can be portrayed through short, catchy statements such as ‘open 24/7′, ‘just round the corner’ or ‘next day delivery’.
• Brand Design – This is another key part of any company’s image. Is your color scheme and logo consistent and does it fit the desired image relevant to your target market?

First impressions need to convey the image you have chosen and should be re-enforced with all your company’s actions. By presenting a crisp, clean business card out of a holder you create a better image than digging around for a bent or dirty card. If visitors often come to your business premises then an instant image is created by exterior signs, interior design, staff clothing and company cars. If you get these aspects correct for your brand it can make a real difference.

When you receive a lead, the person sending it your way thinks they are sending you to a prospect that may need what you offer.

A referral is a warm contact. The person referring you has confirmed that the prospect not only needs, but wants what you offer and the prospect is ready, willing and able to talk with you.

Most important for your success is laying a foundation to build your referrals on, by:

• Learning the right way to ask for referrals from your affluent clients.
• Identifying regular contact activities with your customers so you “stay on their radar screen.”
• Educating and maintaining contact with your key referral partners.

There are four main steps to creating a systemized referral program.

Step 1: Design Your Program
Step 2: Design Your System
Step 3: Educate your Clients
Step 4: Ask for Referrals…again and again

Many of my clients come to me once they find a Joint Venter partner and want to know what they should do next.  Once you agree to embark on a venture, there are many marketing activities you can engage in to exploit the relationship and bring a highly desirable bundled offering to your combined base of followers.  Here are some ideas:

• Write a referral letter introducing your partner to your clients and recommending their service and vice versa.
• A simple idea would be exchanging text links or banners with other related web sites or ad swapping as suggested in the eZine section.
• Exchange testimonials or endorsements for each other’s products or services.
• Combine your products or services together with another business into one big package.  You could split the profits.
• Host a teleseminar with another business.  Include each other’s promotional material on the web site.
• Hold a live event together and invite both of your client databases.

Now here is your mission:  find ideal joint venture partner TODAY and determine the results you desire create. Next, design your plan accordingly and set your intention for success. Get ready for a mutually-beneficial business endeavor–the sky’s the limit!

Beyond the obvious benefits like: an increased chance of beating your competition, increased sales and profits, time and money savings, the receipt of valuable referrals, and increased market share, there are implicit rewards to Joint Venture partnerships as well. By finding a partner who compliments your business offering, you have the potential to harness incredible barrowed equity—fortifying your brand beyond what you are each able to accomplish independently. This in turn adds VALUE, a key ingredient for the affluent customer. Remember, the affluent are time crunched. They want services and products that offer a huge amount of value and a level of convenience to their hectic lives.

The point being here is this: Apart you are strong but together you are POWERFUL. By connecting with a strong strategic partner, the groundwork is laid to create a service offering or marketing opportunity far more powerful and desirable to your wealthy clients than almost anything you can bring to market on your own.

What if I told you there was a really, really easy way to increase your chances of beating your competition, increasing your sales and profits, saving time and money, getting valuable referrals, and increasing your market share AND this method requires very little investment other than what you are likely already spending on marketing.

You’d probably respond by saying, “Sign me up,” right?

One of the smartest ways to grow your business with affluent clients is through strategic joint ventures. A joint venture is two or more businesses joining together under a contractual agreement to conduct a specific business enterprise with both parties sharing profits and losses.

The venture is for one specific project only, rather than for a continuing business relationship as in a strategic alliance.

Here’s the first step you need to know to get started:  put together a list of your top 10 ideal partners then consider how a JV could fit into your business plan in 2010!

Tired of Competing on Price? Try charging the Highest Prices in your Field – THEN EARN THEM! Here’s how…

Too many service providers try to grow their business by continuously focusing on price – in fact FOCUSED on convincing the market that they are indeed the Low Price Leader…

LEADER?

How in the world can someone claim to be the LOW PRICE LEADER. Doesn’t the very fact that they claim to be the lowest price in the market mean that they have researched the market and RESPONDED? And isn’t responsive positioning in the marketplace a textbook trait of a FOLLOWER rather than a LEADER?

By definition, leaders LEAD.

And that means finding that pricing that will allow you to provide the absolute BEST level of support within your market and educating the marketplace as to why it is in their best interests to retain you at a clear premium.

Join Kelly and Kevin THIS Thursday, February 4^th on a free telecall where they will teach you how it’s actually EASIER to bypass the ‘Slow Growth’ phase of your business and GO BIG right NOW! This is the ULTIMATE Success Shortcut and we’re gonna share the details with you on this FREE Call. It happens at 1 PM PT (2 PM MT, 3 PM CT, 4 PM ET) Click Here to Register!

Would you believe it if I told you that many clients come to me earning incomes less than $50K?  Here is what baffles me…passionate and brilliant entrepreneurs who are putting everything they have into their businesses are choosing to settle for earnings less than a panhandler. According to a recent article*, an active panhandler in the city can earn $50,000 on average (tax-free). It was calculated using survey results which gauged how much and how often the population gives to panhandlers projected across the known panhandling population in the city. Now, I’ll admit, this number may be soft.  Most researchers will agree that respondents often exaggerate how much they contribute to charity. That aside, confidential interviews with panhandlers even back up this number indicating that they make between $35,000 and $100,000 tax free per year and view panhandling as the equivalent of a job or a profession. Clearly, there is something to be learned from results-oriented panhandlers.

The folks earning a sizeable amount of money in this article are consistent in their actions.  They get out there day-in and day-out.  If a location isn’t working, they adjust.  Similarly, you must dedicate yourself to consistent marketing and sales efforts. Jay Conrad Levinson once told me, “It is unfortunate but true that bad marketing done consistently is better than good marketing done inconsistently.” Create consistency in your marketing program and you will create over time, a steady stream of incoming leads, as well as stabilize your revenue generation.

*”Brother Can You Spare $4.6 Million?” by Dave Navelle as published on the BC, Blogcrtics.com