Many of my clients come to me once they find a Joint Venter partner and want to know what they should do next.  Once you agree to embark on a venture, there are many marketing activities you can engage in to exploit the relationship and bring a highly desirable bundled offering to your combined base of followers.  Here are some ideas:

• Write a referral letter introducing your partner to your clients and recommending their service and vice versa.
• A simple idea would be exchanging text links or banners with other related web sites or ad swapping as suggested in the eZine section.
• Exchange testimonials or endorsements for each other’s products or services.
• Combine your products or services together with another business into one big package.  You could split the profits.
• Host a teleseminar with another business.  Include each other’s promotional material on the web site.
• Hold a live event together and invite both of your client databases.

Now here is your mission:  find ideal joint venture partner TODAY and determine the results you desire create. Next, design your plan accordingly and set your intention for success. Get ready for a mutually-beneficial business endeavor–the sky’s the limit!

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Beyond the obvious benefits like: an increased chance of beating your competition, increased sales and profits, time and money savings, the receipt of valuable referrals, and increased market share, there are implicit rewards to Joint Venture partnerships as well. By finding a partner who compliments your business offering, you have the potential to harness incredible barrowed equity—fortifying your brand beyond what you are each able to accomplish independently. This in turn adds VALUE, a key ingredient for the affluent customer. Remember, the affluent are time crunched. They want services and products that offer a huge amount of value and a level of convenience to their hectic lives.

The point being here is this: Apart you are strong but together you are POWERFUL. By connecting with a strong strategic partner, the groundwork is laid to create a service offering or marketing opportunity far more powerful and desirable to your wealthy clients than almost anything you can bring to market on your own.

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What if I told you there was a really, really easy way to increase your chances of beating your competition, increasing your sales and profits, saving time and money, getting valuable referrals, and increasing your market share AND this method requires very little investment other than what you are likely already spending on marketing.

You’d probably respond by saying, “Sign me up,” right?

One of the smartest ways to grow your business with affluent clients is through strategic joint ventures. A joint venture is two or more businesses joining together under a contractual agreement to conduct a specific business enterprise with both parties sharing profits and losses.

The venture is for one specific project only, rather than for a continuing business relationship as in a strategic alliance.

Here’s the first step you need to know to get started:  put together a list of your top 10 ideal partners then consider how a JV could fit into your business plan in 2010!

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Tired of Competing on Price? Try charging the Highest Prices in your Field – THEN EARN THEM! Here’s how…

Too many service providers try to grow their business by continuously focusing on price – in fact FOCUSED on convincing the market that they are indeed the Low Price Leader…

LEADER?

How in the world can someone claim to be the LOW PRICE LEADER. Doesn’t the very fact that they claim to be the lowest price in the market mean that they have researched the market and RESPONDED? And isn’t responsive positioning in the marketplace a textbook trait of a FOLLOWER rather than a LEADER?

By definition, leaders LEAD.

And that means finding that pricing that will allow you to provide the absolute BEST level of support within your market and educating the marketplace as to why it is in their best interests to retain you at a clear premium.

Join Kelly and Kevin THIS Thursday, February 4^th on a free telecall where they will teach you how it’s actually EASIER to bypass the ‘Slow Growth’ phase of your business and GO BIG right NOW! This is the ULTIMATE Success Shortcut and we’re gonna share the details with you on this FREE Call. It happens at 1 PM PT (2 PM MT, 3 PM CT, 4 PM ET) Click Here to Register!

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Would you believe it if I told you that many clients come to me earning incomes less than $50K?  Here is what baffles me…passionate and brilliant entrepreneurs who are putting everything they have into their businesses are choosing to settle for earnings less than a panhandler. According to a recent article*, an active panhandler in the city can earn $50,000 on average (tax-free). It was calculated using survey results which gauged how much and how often the population gives to panhandlers projected across the known panhandling population in the city. Now, I’ll admit, this number may be soft.  Most researchers will agree that respondents often exaggerate how much they contribute to charity. That aside, confidential interviews with panhandlers even back up this number indicating that they make between $35,000 and $100,000 tax free per year and view panhandling as the equivalent of a job or a profession. Clearly, there is something to be learned from results-oriented panhandlers.

The folks earning a sizeable amount of money in this article are consistent in their actions.  They get out there day-in and day-out.  If a location isn’t working, they adjust.  Similarly, you must dedicate yourself to consistent marketing and sales efforts. Jay Conrad Levinson once told me, “It is unfortunate but true that bad marketing done consistently is better than good marketing done inconsistently.” Create consistency in your marketing program and you will create over time, a steady stream of incoming leads, as well as stabilize your revenue generation.

*”Brother Can You Spare $4.6 Million?” by Dave Navelle as published on the BC, Blogcrtics.com

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How do you plan to create success in 2010?  If you haven’t written down where you want to go, how do you know if you’ll get there?  Ensure you have a clear roadmap in place for what you desire to create and rest assured knowing that the path to success is yours.  The most important way to do this is with a fresh 2010 business plan.

It is easy for entrepreneurs and small business to convince themselves they don’t need to do complex planning, strategy development, or a lot of writing of documents for their business.  In my work, I’m never really surprised by the number of people who don’t have a business plan. I am, however, surprised by the numbers who actually think they don’t need a business plan.  In fact, 99% of small business owners don’t have one.

Without a business plan, they end up spending more time and money while making no significant progress toward their goals.  The critical reasons for a plan in the New Year are two-fold:

1. A comprehensive plan keeps you on track throughout the year.  At critical mid points, ask yourself if you have you completed the tasks necessary to obtain your objectives.
2. A business plan is an imperative tool to train new employees.  Accurate background information, competitive differentiation as well as, forwarding thinking planning objectives allow you to easily level-set your new employees with a complete picture of his/her new employer.

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As businesses start shutting down for the holidays, it is the perfect occasion to reassess your successes and shortfalls, reenergize your spirit, and resurge your business possibilities.  Here are 2 key strategies to powerfully close 2009 and open up to amazing possibilities in 2010:

• Evaluate 2009’s Goals

Every December, one of the first things I do is assess my goals from the past year.  Where did I stay on track?  Where did I exceed my goals? And, where did I fall short? It’s critical to evaluate why you netted the results I did.

• Alleviate Your Tolerations

What have you been tolerating this year that you need to clear out in order to free up space for next year?  Unfortunate but true, most people tolerate situations or individuals in their lives that prevent them from attracting the results they desire. These tolerations can occur both professionally and personally. Some good examples include, clients not paying on time, an under-performing team member or even a family situation impairing your vision of success. Once you identify your tolerations, the next step is to write an action plan for how you will rid yourself of these roadblocks.  Putting it in writing ensures you stick to it and avoid excuses!

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If you follow me on Facebook, you will notice that all of the six and seven figure entrepreneurs are always in pictures with me at these live events. Why is that? Because they have also figured out a long time ago that these events are SO much more than just learning experiences. In fact, the networking and business development opportunities are just as important, if not more important, as the seminar content.

Which is why we are so surprised to hear that this challenging economy is forcing some small business owners to think they need to cut back in this area. Many entrepreneurs claim they are finding it difficult to commit the time and money to seminars and live events. And those of us who understand the return on investment are baffled! This would be the LAST place we would ever cut back.

Don’t hinder your growth any longer. Here are the 3 reasons attending live events and seminars are vital to create visibility, credibility and revenue for your business:

1. Keeping Up on Cutting Edge Business Strategies To Save Time and Money
What you don’t know CAN hurt you.
When you fail to keep up on the latest trends and strategies, you are likely NOT moving you and your business forward. Sure you can do a ton of the research yourself, but do you have the expertise to actually put those learnings into practice? Most importantly, do you have time to make these strategies to work? You MUST rely on subject matter experts. They will guide you in ways you could never dream of – saving you a TON of time and money. And, different from purchasing a home study kit or other info product, attending an event enables you to fully immerse yourself and walk away with the know how to put an action plan immediately into place in your business model.

2. High Level Lead Generation and Sales Opportunities To Gain Revenue
Yes, the knowledge I gain from events makes them worth every penny. But, it’s the connections I make that make them “worth their weight in gold”. Where else can you spend multiple days with other like-minded business people who may be ripe for a possible partnership or even a potential client in the need of the services you are offering, both of whom represent huge business building opportunities? I leave with a minimum of $10,000 in instant revenue and sometimes upward of six figures over time from each seminar I attend. In fact, at the last two events, I added on extra days at the hotel because I booked face-to-face, all day VIP coaching sessions right there on the spot.

3. Connecting with and Learning from Colleagues
Experienced event goers know that the real magic happens in the hallways. I spend so much of my time at live events and seminars socializing with colleagues and potential JV partners. And yes, much of it is really just talking and catching up on what’s new in their lives because over time you develop personal relationships. But, I’d be remiss if I didn’t admit that there IS a strategy to it. Seminars really are a unique opportunity to keep your name and brand top of mind within the industry. You get to share about what’s new in your business and remind them of your advantage to customers.

Do remember though, to tune into station WIFM (What’s In It For Me) and find out how you can support them in their business growth.

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