From the instant the starting gate opens, a modern jockey is working really hard to ensure that its horse is at its performance peak.  Keeping it from distractions and helping it to focus on the task at hand.

I believe every entrepreneur needs a good “jockey” to ensure they are keeping on track, operating in peak productivity and keeping their eye on the prize.

That jockey can look like a great coach, a mastermind group or a business manager.

Watch as Kelly shares her theory.

Thanks and let us know your thoughts. I encourage you to leave your comments or questions below.

Be Sure to sign up for the Marketing to Millionaires Retreat this October, to learn more on Marketing to the Affluent

Article by Kelly K. O’Neil, Million Dollar Marketing to the Affluent Coach and Creator of the Marketing to Millionaires™ Programs

Did you know the last time we had an economic transition of this kind was in the 1920s?  So I ask the question…How can all these ‘business gurus’ out there keep saying they have “THE SOLUTION”.

HERE IS THE TRUTH:  We are all in this together.  Strategic business and marketing gurus are finding out what is working and what is not by trial and fire.  And if they are telling you they have ALL the answers….pardon my French, but I am going to have to call BS (Baloney Sandwich) on that one.

One of the quotes I LOVE is “Worrying is like a rocking chair, you expend a WHOLE Bunch of energy and you just don’t get anywhere.” For the sake of all small businesses out there, I want to put some of the economy stuff into perspective.

No matter your situation, it’s up to you if your “Personal Economy” has a recession. If you don’t want to have a recession, you just have to find people to surround yourself with who aren’t having one either.  The next six to twelve months is going to be make it or break it for many small businesses.

Here is what you need to know: You have the opportunity today to come out of this recession THRIVING.  Especially if you are targeting people who are less effected by the conditions of the economy because they are spending money.

Watch as I share my candid opinion of what I think is really going on.

Learn how to recession proof your business at the Marketing to Millionaires Retreat October 22-24, 2009. Learn more and register at www.marketingtomillionairesretreat.com.

Have a question about the Marketing to Millionaires Retreat?…call us at 866.615.8150.

Profitability Point #3 – Loyal Customers = Highly Profitable Customers

We know that affluent customers are extraordinarily loyal which brings a bevy of benefits including the fact that most are a pleasure to work with, it will decrease in your marketing costs and ultimate create higher profitability.

As a result of their innate loyalty, affluent clients have a substantially higher customer lifetime value.  Customer Lifetime Value is defined as the total value, in monetary terms, of your average customers spanning the entire period that these customers are likely to do business with you.
It’s the potential contribution of your customers to your business over a period of time.

When acquired as customers, the affluent customer base could potentially lead to more profit for your business. In my many years in marketing, I’ve met many business owners who don’t understand what Customer Lifetime Value is, much less its importance and the impact it
has on their bottom-line. To most of them, what matters most is to increase revenue by continuously acquiring new one-shot customers.

This is one of the fatal mistakes that many business owners make, but it is totally avoidable.  Consider this staggering statistic – it’ll cost you 7-10 times more to attract a new customer
than it does to bring one of your past customers back to you.

Where do you want to invest your marketing dollars?

If you’re a smart business owner, you’ll understand that every penny you invest in marketing is most likely going towards acquiring new clients. You’ll also realize that once you’ve acquired the clients, you just can’t afford to let them go.

Isn’t it time we all took a lesson from Jesse James?

Profitability Point #1

Profitability Point #2

Listen to Profitability Point #3 here!

Thanks and let us know your thoughts. I encourage you to leave your comments or questions below.

Article by Kelly K. O’Neil, Million Dollar Marketing to the Affluent Coach and Creator of the Marketing to Millionaires™ Programs

I am honored to be featured in Susan Pascal’s column for LA Successful Women Entrepreneurs Examiner, part of the Examiner.com network which provides an insider source for local resources, events and news.  Check out an excerpt below.

A successful business coach is one who possesses a rare combination of business expertise, real world experience, and excellent interpersonal skills. This person also knows the importance of balancing the personal and business life. Kelly O’Neil, founder of UpLevel Strategies, Inc., has taken this skill one step further, referring to her work and services as coachsulting.  She asserts, “I don’t believe that pure coaching or pure consulting works, which is why I’ve crafted a unique blend of both methods. I help clients achieve the mindset they need to attain the business success I help to create. No other coaching or consulting program offers such a holistic approach to success.”

Click here to read her article in its entirety.

Unlocking a niche market seems to be the Achilles heel of many entrepreneurs. These are professionals who are very talented, smart, and all around good people. Yet, they are frustrated because no matter how good their service is they can’t seem to generate enough income and clients.

Here is the truth:

The affluent pay more for specialized information and services. Products that address specific problems, like client retention in a dental practice, sell easier and for more money than general products on managing your business. Services that address specific issues are valued higher than general services like say, “coaching you to make your dreams come true”. People know there is too much involved in that to really get at the heart of what they perceive their problem to be.

This is why having a niche makes all the difference in the world. It enables you and your marketing to set a target with ease and hit it every time.

There are all kinds of examples of this. For instance, a car mechanic who works on Ferrari’s will charge more than one who works on Fords.

I am sure you can come up with plenty of other examples.

Now obviously, when you narrow down your niche, your target market gets much smaller. However, your ability to charge higher prices generally will make up for that. In addition, it is usually easier to narrow down your marketing so you are only reaching the specific folks who are interested in your product or service.

That last point has become MUCH easier with the advent of the Internet. This presents an opportunity that has never before been seen in the information marketing world.

In addition to providing this opportunity, the Internet also makes your research on a niche a whole lot easier.

You can find your competitors and judge the size of your market in no time at all… certainly not more than a day, and once you get a little experience it is more like a couple of hours.

Once you do this you can create a client attraction system that delivers results every time. You can measure and test these results for even bigger and better results.

The rich are attracted to services that seem to be tailored just for them. When you create a service that targets a specific niche within the affluent market you set yourself up to be an expert that they will beg to know.

Thanks and let us know your thoughts. I encourage you to leave your comments or questions below.

To learn more about how to market your services to people who will pay premium prices, value your expertise and build your business FOR YOU by raving to all their friends? Get your Free CD: www.marketingtomillionairesgift.com

Article by Craig Miller, New Million Dollar Marketing to the Affluent Coach

Your last chance is almost here—it’s happening TOMORROW and there are only a few lines left for this F.R.E.E., one-time only teleseminar.  Please join me and my Head Marketing to Millionaires Coach, Craig Miller as we spill the beans on all our secrets to success.  This information is so simple yet will make a profound difference to your business.

*I URGE* you to register now for this important call!   In a hurry? Register Here!

“The Secret Strategies Every Highly Successful Business Uses to Skyrocket Their Success and How to Use Them Immediately in Marketing to the Affluent”

Date: TOMORROW, June 25, 2009
Time: 1 PM PT (2 PM MT, 3 PM CT, 4 PM ET)

On this 75-minute call, you’ll discover:

• The three barriers that entrepreneurs face and how to break through them starting RIGHT NOW (so you don’t spend an extra $172,000 like I did – OUCH!)
• My three personal business strategies that have skyrocketed my income and the income of my students into the multiple 6-figures and 7-figures
• The top 5 Qualities of HIGHLY successful entrepreneurs that create massive success and why your affluent clients will admire you for it!
• The two books that changed the way I run my business and how I live my life.
• Where to invest most of your energy and resources in your business during recessionary times to get ahead of the curve.

It’s happening at 1 PM PT TOMORROW!  Don’t Miss it.

Click her to register now! If you can’t make the call, you will still receive the call recording so don’t miss out!

Special Bonus! As my gift, sign-up now and receive a link to download a FREE Success Focused eBook Trilogy, which retails for over $50.  This amazing offer includes many of today’s most important and impactful business authors.

I’m so excited to bring this amazing information to you.  I look forward to hearing you on the call!