In order to ensure your affluent prospects gravitate to you, you must demonstrate your authority on a subject they are interested in. Why?  When wealthy buyers see you as a knowledgeable professional whose opinions and guidance truly matter as well as a worthy step above the competition, they are more likely to hand over their hard-earned money. And because you are charging premium pricing with your affluent clients, it is even more important that you are the leading expert.

There are a couple ways to start to position yourself as an expert in the eyes of the affluent:

• Be Confident in Your Expertise Stop taking your skills for granted. The affluent are more definitively affected by how you present yourself and your credentials.  They achieved their status through hard work, determination and ingenuity.  You are even more attractive to them when you present yourself in the same light.
• Create a Powerful Position & Brand In an overcrowded marketplace, if you’re not standing out, then you’re invisible. The best way to captivate your affluent audience is with an authentic and powerful personal brand.  The benefits of strong personal branding will give you an edge over your competition and enhance your value in the global marketplace.

Use the ideas I’ve given to help you devise a plan that works for you and become the star in your field to reap the lucrative rewards of the affluent.

One of the easiest and most beneficial ways step on your soapbox by speaking publicly is by holding your own teleseminar.  Setting up teleseminars is really as simple as 1-2-3: create your topic, set-up a phone line and invite your followers to register on your site.

The advantages of this type of speaking are four-fold:  you drive traffic to your site for registration; you have a captive audience on the telephone line with whom you may take the time to provide your subject matter expertise as well as up sell high ticket items requiring a little extra sales pitch; you can repurpose the recording of your teleseminar into a passive income product or free offering; you build your list as a result of listener registration; and last, you create trust and extend your expertise with your list by providing valuable content.

Remember, public speaking helps you reach the kind of “stardom” where prospects recognize your name as soon as they hear or see it and you are looked upon as an expert. The affluent want access to the brands and service providers who are the expert in their field as it fulfills their desire for the best things in life.  In addition to saving time and money, working with an expert helps deliver the emotional benefit to your millionaire clients that come from bragging about you to their like-minded, wealthy friends who are willing and able to pay premium prices for your services. Get started now so you don’t miss out!

Thanks and let us know your thoughts. I encourage you to leave your comments or questions below.

Article by Kelly K. O’Neil, Million Dollar Marketing to the Affluent Coach and Creator of the Marketing to Millionaires™ Programs

Speaking on someone else’s stage, is a great way to perfect your speaking abilities, build your speaking resume and extend your expertise with an affluent audience without taking on the financial investment or risk involved in a self-sponsored event.  Because public speaking enhances your credibility and your reputation as an expert while providing important information to your affluent target audience, it is important that your speech does not turn into “sales pitches.” Keep references to your company’s products and services low-key while personally projecting your desired image especially on a stage other than your own. The key to success is making sure that you are in front of the right audience and then provide tremendous value to them.

When you are giving a speech make sure you do the following:

• Inform your audience on your subject.
• Establish yourself as an expert and a resource for further information.
• Encourage your audience to take action.
• Create a compelling leave behind with information about your product or service offerings.  Perhaps include an article you have written.
• Collect their information through business cards or a raffle for a free hour of consulting or a product.

Ideas for getting the word out that you are available as a speaker:

• Create a speaking resume that includes your bio and three compelling talks that you can give.  You can see a copy of my speaking resume at www.uplevelstrategies.com.
• Send your speaking resume to professional trade organizations, civic groups or non-profit organizations.
• Send announcement letters or network to let groups know that you are available and which topics you can address.

When you become known as an expert in your field as a result of public speaking, you will find that the affluent will beat a path to your door.  Don’t hesitate… get started today!

Thanks and let us know your thoughts. I encourage you to leave your comments or questions below.

Article by Kelly K. O’Neil, Million Dollar Marketing to the Affluent Coach and Creator of the Marketing to Millionaires™ Programs

You may never see your name in lights or dazzle the crowd at Carnegie Hall, yet there’s no doubt that you can achieve celebrity status among the people who matter most when you start presenting … your affluent target market.

Speaking helps you reach this kind of “stardom” where prospects recognize your name as soon as they hear or see it and you are looked upon as an expert.  The affluent want access to the brands and service providers with “star” power as it fulfills their desire for the best things in life.  Let’s be honest, in addition to saving them time and money, working with an expert helps to deliver the emotional benefit to your millionaire clients that come from bragging about you to their like-minded, wealthy friends who are willing and able to pay premium prices for your services.

The result?  You can create a booming business that’s largely referral based. And if you haven’t figured it out already, referral-based business translates to extraordinary credibility leading to countless introductions and easy prospecting conversations because it gets you past the gatekeepers the affluent typically have in place.

Needless to say, public speaking is lucrative for your business.  Even the IRS agrees… according to the Internal Revenue Service, “Those who speak about their industry earn an average of 50% more than those who don’t.”

Thanks and let us know your thoughts. I encourage you to leave your comments or questions below.

Article by Kelly K. O’Neil, Million Dollar Marketing to the Affluent Coach and Creator of the Marketing to Millionaires™ Programs

In an overcrowded marketplace, if you’re not standing out, then you’re invisible.

The best way to captivate your audience is with an authentic and powerful personal brand.  The benefits of a strong personal branding will give you an edge over your competition and enhance your value in the global marketplace.

Branding and positioning identifies and differentiates you, your business and your products and services so you stand out from the crowd and get noticed.  If you are an expert but your message isn’t compelling with your affluent target, no one will know or care! Your informed affluent reader may gloss over the sell about your sale, but will likely stop in his/her tracks when your special report lands on the desk.

Once you have a powerful personal brand and position anchored on your expertise, the next step is to consistently communicate it through your brand identity: logo, business cards, letterhead, web site, invoices and any other outward communications you have.

Have you ever felt a smidge of good old fashioned jealousy to see a competitor – or even a friend – grinning up at you from a newspaper or trade publication?

It kills you, doesn’t it?  And you know why: Not because you don’t want to see them succeed, as much as you know you have the potential to be viewed as the expert!  Your expertise is essential because the affluent want to do business with an expert.

As an entrepreneur, a majority of your focus is always on securing new customers. While it is true that your repeat clients are the backbone of your success, you need to add new clients to your existing client base if you want your business to grow.

You must learn to sell yourself as an expert. When wealthy buyers see you as a knowledgeable professional whose opinions and guidance truly matter as well as a worthy step above the competition, they are more likely to hand over their hard-earned money. And because you are charging premium pricing with your affluent clients, it is even more important that you are the leading expert.