Your last chance is almost here—it’s happening TOMORROW and there are only a few lines left for this F.R.E.E., one-time only teleseminar.  Please join me and my Head Marketing to Millionaires Coach, Craig Miller as we spill the beans on all our secrets to success.  This information is so simple yet will make a profound difference to your business.

*I URGE* you to register now for this important call!   In a hurry? Register Here!

“The Secret Strategies Every Highly Successful Business Uses to Skyrocket Their Success and How to Use Them Immediately in Marketing to the Affluent”

Date: TOMORROW, June 25, 2009
Time: 1 PM PT (2 PM MT, 3 PM CT, 4 PM ET)

On this 75-minute call, you’ll discover:

• The three barriers that entrepreneurs face and how to break through them starting RIGHT NOW (so you don’t spend an extra $172,000 like I did – OUCH!)
• My three personal business strategies that have skyrocketed my income and the income of my students into the multiple 6-figures and 7-figures
• The top 5 Qualities of HIGHLY successful entrepreneurs that create massive success and why your affluent clients will admire you for it!
• The two books that changed the way I run my business and how I live my life.
• Where to invest most of your energy and resources in your business during recessionary times to get ahead of the curve.

It’s happening at 1 PM PT TOMORROW!  Don’t Miss it.

Click her to register now! If you can’t make the call, you will still receive the call recording so don’t miss out!

Special Bonus! As my gift, sign-up now and receive a link to download a FREE Success Focused eBook Trilogy, which retails for over $50.  This amazing offer includes many of today’s most important and impactful business authors.

I’m so excited to bring this amazing information to you.  I look forward to hearing you on the call!

If you follow me on Facebook, you will notice that all of the six and seven figure entrepreneurs are always in pictures with me at these live events. Why is that? Because they have also figured out a long time ago that these events are SO much more than just learning experiences. In fact, the networking and business development opportunities are just as important, if not more important, as the seminar content.

Which is why we are so surprised to hear that this challenging economy is forcing some small business owners to think they need to cut back in this area. Many entrepreneurs claim they are finding it difficult to commit the time and money to seminars and live events. And those of us who understand the return on investment are baffled! This would be the LAST place we would ever cut back.

Don’t hinder your growth any longer. Here are the 3 reasons attending live events and seminars are vital to create visibility, credibility and revenue for your business:

1. Keeping Up on Cutting Edge Business Strategies To Save Time and Money
What you don’t know CAN hurt you.
When you fail to keep up on the latest trends and strategies, you are likely NOT moving you and your business forward. Sure you can do a ton of the research yourself, but do you have the expertise to actually put those learnings into practice? Most importantly, do you have time to make these strategies to work? You MUST rely on subject matter experts. They will guide you in ways you could never dream of – saving you a TON of time and money. And, different from purchasing a home study kit or other info product, attending an event enables you to fully immerse yourself and walk away with the know how to put an action plan immediately into place in your business model.

2. High Level Lead Generation and Sales Opportunities To Gain Revenue
Yes, the knowledge I gain from events makes them worth every penny. But, it’s the connections I make that make them “worth their weight in gold”. Where else can you spend multiple days with other like-minded business people who may be ripe for a possible partnership or even a potential client in the need of the services you are offering, both of whom represent huge business building opportunities? I leave with a minimum of $10,000 in instant revenue and sometimes upward of six figures over time from each seminar I attend. In fact, at the last two events, I added on extra days at the hotel because I booked face-to-face, all day VIP coaching sessions right there on the spot.

3. Connecting with and Learning from Colleagues
Experienced event goers know that the real magic happens in the hallways. I spend so much of my time at live events and seminars socializing with colleagues and potential JV partners. And yes, much of it is really just talking and catching up on what’s new in their lives because over time you develop personal relationships. But, I’d be remiss if I didn’t admit that there IS a strategy to it. Seminars really are a unique opportunity to keep your name and brand top of mind within the industry. You get to share about what’s new in your business and remind them of your advantage to customers.

Do remember though, to tune into station WIFM (What’s In It For Me) and find out how you can support them in their business growth.

The Golden Rule as it is most frequently expressed is: “Do onto others as you would wish them do onto you.”

Creating VIP treatment—the kind you would like to experience yourself—is the secret to acquiring affluent customers, keeping them coming back AND making them raving fans who will tell their friends all about you. Here an invaluable tip to uplevel your services for the affluent market:

Create a Ritz-Carlton Level of Service. Sweat the “small stuff” and create a Ritz Carlton customer experience. The Ritz Carlton’s standard of service is what sets the hotel chain apart from its competitors and establishes it as a world-renowned leader in customer satisfaction; a position any company in any industry can aspire to achieve. The Ritz Carlton’s “Credo” simply translated here, is easily employed and are sure to inspire confidence:

“We pledge to provide the finest personal service for our customers who will always enjoy a warm, relaxed, yet refined ambiance. The Ritz-Carlton experience enlivens the senses, instills well-being, and fulfills even the unexpressed wishes and needs of our guests.”

Continually delivering a level of service above and beyond expectations is the cost of entry with the affluent and it will set you apart from your competition as well.

We are pleased to OFFICIALLY introduce our special celebrity guest for the Marketing to Millionaires™ Retreat. Patti Stanger of the hit TV show Millionaire Matchmaker, founder of The Millionaire’s Club and best-selling author of Become Your Own Matchmaker is not only an expert at marketing to, retaining and servicing Millionaires, she also created a multimillion dollar business by marketing to the affluent. Patti will be speaking at The Marketing to Millionaire’s Retreat taking place October 22 – 24, 2009 in Los Angeles, California. Click on my video to learn more!

Join Patti at the Retreat as she shares her personal strategies used to create multi-million dollar businesses by marketing to millionaires. Don’t forget to register for the VIP experience too! Patti will be attending the VIP Gala so you will have an once-in-a-lifetime chance to meet and network with this incredible entrepreneurial expert. Learn more about Patti at www.pattistanger.net and see her in action running her business on her hit TV show on the Bravo network (www.bravotv.com).

Click on this photo to check out a video from Patti!

Click here to Register for the Marketing to Millionaires Retreat™ and VIP Experience, NOW!
Early Bird Discounts are Expiring Quickly so don’t wait any longer.

There IS one more announcement… Join me as I interview Patti Stanger in the next installment of the Marketing to Millionaires™ Retreat Preview Call Series.

“The Secrets to Making Millions by Marketing Love to the Affluent”
Date: Wednesday, May 20, 2009
Time: 1 PM PT (2 PM MT, 3 PM CT, 4 PM ET)

This is an opportunity not to be missed!!! Call in to gain amazing insight into all the ways Patti became the affluent marketing expert she is today!

In this Teleseminar you will learn:
•      The reasons why Patti Stanger started in the matchmaking business
•      The key advantages Patti finds in working with affluent clients
•      The #1 frustration of millionaire clients who crave value and VIP services
•      The most important strategy Patti implemented to take her business to the next level
•      The most important piece of advice Patti can provide for other entrepreneurs seeking success with the affluent

Click here to Register for the Preview Call NOW!

Correctly leveraging the six “P”s of marketing will establish a consistent relationship with your affluent customers.  One of the most important of these “P”s is Price. Obviously, your pricing strategy is the framework to your business plan because it ensures you create the financial situation of your dreams.  However, the price you set for your services does more than establish profits, it makes a statement about your value proposition.  Did you know that the affluent want the best, the fastest, the first, the one no one knows about and believe it or not, they love to boast about paying the most for something?  When determining your price, consider the following.

“P” is for Price —  How do you determine a price for your product or service? What are your overhead expenses? What are your production costs? What is your competition charging? What would be a fair price in the marketplace? We know that the affluent don’t shop on price, but on value.   Determine the right price so your clients will buy and you will profit. Check your net earnings over time and make price adjustments as necessary.

Establish a need, build credibility, and ultimately drive sales and build profits for your business with a consistent and strategic marketing effort leveraging the 6 “P”s.

Marketing using the “P”s of marketing is crucial to establish a relationship with your customers and communicate clearly and consistently the value your services.  “Positioning” is imperative to this effort because it is the way you express your product’s benefits and attributes.  The affluent have the money to buy anyone’s products or services.  You must market to their values to truly resonate and convince them to buy yours. Here’s what you must keep in mind to create effective “positioning” that speaks to who they are and what they want.

“P” is for Positioning. How is your product or service perceived in your market vs. the competition? How are you differentiating yourself? Have you formulated a positioning statement to use in all your promotions and marketing activities? A clear positioning statement must precede and promotional efforts as it is the cornerstone of all company communications. A well-crafted positioning statement defines your company’s direction and expresses how you wish to be perceived. It will be the core message you will deliver in every medium to create clarity, consistency, and continuity in the way your organization presents itself to the market.

Remember, marketing consistently is the essential key to establish a need, build credibility, and ultimately drive sales and build profits to your business.

It doesn’t seem possible in this economy does it? But it’s TRUE. I’m so excited to finally announce all the incredible details of The Marketing to Millionaires Retreat.  At this event, I will teach you how to get ahead of the economic challenges facing us ALL with my success-driven system to reach affluent clients who are incredibly loyal, willing to pay premium prices and grow your business with high-potential referrals.

Check out my video to learn more!

Don’t Just Listen to Me, Check Out These Client Testimonials!

This event promises to be three days that are all about YOU, and helping you to reshape your business so it works for you, instead of you slaving for it. Here are the details you NEED to know:

• When: October 22 – 24, 2009

• Where: The luxury Renaissance Hotel at LAX in Los Angeles, California

• How: Register at www.marketingtomillionairesretreat.com

• Why: We are pulling out ALL the stops for this retreat and going bigger than we ever have ever gone before including throwing a VIP Gala and hosting a Celebrity Guest!

You’ll leave this AMAZING event with the tools, resources, support and advice you need to take your business to the next level. Don’t wait to become part of it!  Our $750 early-bird pricing discount on admission is expiring in on April 30th. Don’t miss out on big savings!  Visit www.marketingtomillionairesretreat.com to learn all the details and sign-up today.

Top grossing entrepreneurs are those who are highly effective at integrating all aspects of their business—from customer service and administration to business strategies and marketing activities. Of all the necessary elements of a successful business, marketing may stand heads above the others, because it needs to be consistent. Whether sales are up or sales are down, marketing must go on….especially, if you are marketing to the affluent.

The “P”s of the marketing mix form the core of your marketing strategy. Let’s start with the first “P” you must know to effectively market to the affluent, a critical recession-proof target that values your expertise, is willing to pay premium prices and grows your business by referring you to all their friends and contacts.

“P” for People: Who specifically are you targeting? Are they affluent, mass affluent, ultra affluent? What are their likes? Dislikes? What is important to them? Do they have a specific passion for golf? Travel? Spas? What will they value and be willing to pay premium prices for? You must be able to write a clear and distinct profile of who this person is in order for you to be able to effectively market to them.

Marketing is especially challenging in the service profession where your product is often “intangible.” Therefore it is particularly crucial to establish a relationship with your customers and communicate clearly and consistently the value your services offer to them using the “P”s of marketing.