The first step to putting together a strategic marketing plan is to thoroughly understand your market space and your ideal target client.  This includes acquiring a thorough understanding of the affluent mindset (Attitudes, Beliefs and Values), defining the demographic and psychographic qualities of your ideal client and understanding who else is serving your clients.

Whether you are starting a business or launching a new product line, it is a little like buying a car:

You need to do some research before taking the plunge. First, figure out if there’s demand for your product or service. Do a competitive analysis. And ultimately, create a plan to differentiate your offering.

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When you begin the process of outlining a customer service plan you must first identify what you want that experience to look like.  To do so, you must reverse engineer your desired world class client experience vision.

When a client has an experience with your business what exactly do you want it to look like.  At our company, we have several goals:

• Have our clients recognize our commitment to exceptional customer service
• To feel appreciated as a client
• Have our clients believe that if we make a mistake we will make it right.
• Have our clients recognize that we always go the extra mile and are innovative in our processes.
• To create loyal raving fans who feel very comfortable referring us business on a regular basis.
• If they leave our business, to leave satisfied with the results they have achieved

What does your vision look like?  Write it down to begin the process of creating the ideal experience for your clients.

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If so, you do not want to miss this call!  My good friend Kevin Nations and I are going to talk about how to move from a slow EVOLUTION in your profits to a complete REVOLUTION of your entire business!

The call is happening on Thursday, February 4th, 2010 at 1 pm PT / 2 pm MT / 3 pm CT / 4 pm ET.

Click here for details!!

It’s MUCH easier to GO BIG than to try for slow, small gains in your business. We’re going to dispel TONS of myths about steady, measured growth and reveal for the first  time ever how you can put the Science of Strategic Success to work IMMEDIATELY to literally revolutionize your own success!

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Time Management is more than just managing our time; it is managing ourselves in relation to time. It is setting priorities that are in alignment with your desired results and taking charge of your situation and time utilization. It means changing those habits or activities that cause us to waste time. It is being willing to experiment with different methods and ideas to enable you to find the best way to make maximum use of time.

If you don’t have extreme clarity about the results you want in your business, you will not be able to effectively choose your highest payoff activities to focus on.

Learn how to recession proof your business at the Marketing to Millionaires Retreat October 22-24, 2009. Learn more and register at www.marketingtomillionairesretreat.com.

Have a question about the Marketing to Millionaires Retreat?…call us at 866.615.8150.

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Life constantly throws choices at you everyday and whatever choices you make are seeds that will shape your future. Make no mistake, you are your choices. The law of gravity says, whatever goes up, must come down. This is also true, for every cause, there is an effect. To every action, there is a reaction. Whatever you sow, you will reap. If you sow negative thoughts everyday, and speak pessimistically over your situation, you will experience negative outcomes.

If you consistently choose to focus on lack of money and lack of time, you will continue to create more lack of money and lack of time. Your mind will not be open to all of the possibilities of opportunities coming your way because you are so focused on your lack of time and lack of money. It is a self fulfilling prophecy that will keep you sick, stuck and broke.

So…what do you choose to focus on? Your lack or your abundance?

Learn how to recession proof your business at the Marketing to Millionaires Retreat October 22-24, 2009. Learn more and register at www.marketingtomillionairesretreat.com.

Have a question about the Marketing to Millionaires Retreat?…call us at 866.615.8150.

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When the news media first started talking about the recession – honestly I pretty much dismissed it. 9 months later we can no longer dismiss the fact that that the condition of the economy has changed and it is dramatically affecting many small business owners and their families.  For many families out there this is a very scary time – especially families that have one or more breadwinner in a traditional JOB where they do not have control of their own income.

And here is the truth:  YOU CAN’T CONTROL THE ECONOMY.

But you can control how you CHOOSE to react to the economy and how to run your business in the economy.

I also think there is a lot of hype out there from leading marketers which I believe is a huge disservice to small business owners.  Want to hear my opinion?  Let me know your thoughts.

Watch as I share my perspective on the economy:

PS. More to come about the next several days…so stay tuned.

Learn how to recession proof your business at the Marketing to Millionaires Retreat October 22-24, 2009. Learn more and register at www.marketingtomillionairesretreat.com.

Have a question about the Marketing to Millionaires Retreat?…call us at 866.615.8150.

Article by Kelly K. O’Neil, Million Dollar Marketing to the Affluent Coach and Creator of the Marketing to Millionaires™ Programs

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Profitability Point #2 – Affluent Clients Shop on Value, Not Price

Affluent clients will pay the asking price even if it’s 100% more expensive than the competition IF they perceive there’s added value what you are offering whether that is one-of-kind exclusivity, proven results or VIP customer service.  Higher price points create more wiggle room for higher profitability margins.

If you missed the first Profitability point, check it out here!

Listen to Kelly’s Profitability Point #2 here!

Thanks and let us know your thoughts. I encourage you to leave your comments or questions below.

Article by Kelly K. O’Neil, Million Dollar Marketing to the Affluent Coach and Creator of the Marketing to Millionaires™ Programs

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Bernie Madoff recently went to jail. Most might not consider Bernie a success because of his dishonesty and criminal activity. And I would agree that he needs some serious help in the ethics department. But, regardless of how much of a scum bag he may be, one thing is true. He operates with the same success principles that all people who know how to succeed do. (No, I am not talking about the lieing and the cheating.) Bernie, still knows what it takes to navigate success and he spent years hanging out with others who play the same success game. I’m sure he picked up a few things.

So what is the first thing Bernie did when he went to prison? What all important effort did he make to try to guarantee his success in prison? He hired a coach and consultant. That’s right.

I didn’t even know there was such a thing as a prison consultant. The bottom line is that those who know how to succeed never blindly do it alone.  As quick as they can they hire someone to help guide them to the success they want. It really doesn’t matter if the success is in business, life, or even in prison.

The unsuccessful never hire the coach or consultant and wonder why success eludes them. It doesn’t matter if the success you want is in business, life, relationships, or tiddly winks. Don’t be foolish enough to go it alone or try to power your way through on your own. Invest in yourself.

Thanks and let us know your thoughts. I encourage you to leave your comments or questions below.

Article by Craig Miller, New Million Dollar Marketing to the Affluent Coach

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One of the easiest and most beneficial ways step on your soapbox by speaking publicly is by holding your own teleseminar.  Setting up teleseminars is really as simple as 1-2-3: create your topic, set-up a phone line and invite your followers to register on your site.

The advantages of this type of speaking are four-fold:  you drive traffic to your site for registration; you have a captive audience on the telephone line with whom you may take the time to provide your subject matter expertise as well as up sell high ticket items requiring a little extra sales pitch; you can repurpose the recording of your teleseminar into a passive income product or free offering; you build your list as a result of listener registration; and last, you create trust and extend your expertise with your list by providing valuable content.

Remember, public speaking helps you reach the kind of “stardom” where prospects recognize your name as soon as they hear or see it and you are looked upon as an expert. The affluent want access to the brands and service providers who are the expert in their field as it fulfills their desire for the best things in life.  In addition to saving time and money, working with an expert helps deliver the emotional benefit to your millionaire clients that come from bragging about you to their like-minded, wealthy friends who are willing and able to pay premium prices for your services. Get started now so you don’t miss out!

Thanks and let us know your thoughts. I encourage you to leave your comments or questions below.

Article by Kelly K. O’Neil, Million Dollar Marketing to the Affluent Coach and Creator of the Marketing to Millionaires™ Programs

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Speaking on someone else’s stage, is a great way to perfect your speaking abilities, build your speaking resume and extend your expertise with an affluent audience without taking on the financial investment or risk involved in a self-sponsored event.  Because public speaking enhances your credibility and your reputation as an expert while providing important information to your affluent target audience, it is important that your speech does not turn into “sales pitches.” Keep references to your company’s products and services low-key while personally projecting your desired image especially on a stage other than your own. The key to success is making sure that you are in front of the right audience and then provide tremendous value to them.

When you are giving a speech make sure you do the following:

• Inform your audience on your subject.
• Establish yourself as an expert and a resource for further information.
• Encourage your audience to take action.
• Create a compelling leave behind with information about your product or service offerings.  Perhaps include an article you have written.
• Collect their information through business cards or a raffle for a free hour of consulting or a product.

Ideas for getting the word out that you are available as a speaker:

• Create a speaking resume that includes your bio and three compelling talks that you can give.  You can see a copy of my speaking resume at www.uplevelstrategies.com.
• Send your speaking resume to professional trade organizations, civic groups or non-profit organizations.
• Send announcement letters or network to let groups know that you are available and which topics you can address.

When you become known as an expert in your field as a result of public speaking, you will find that the affluent will beat a path to your door.  Don’t hesitate… get started today!

Thanks and let us know your thoughts. I encourage you to leave your comments or questions below.

Article by Kelly K. O’Neil, Million Dollar Marketing to the Affluent Coach and Creator of the Marketing to Millionaires™ Programs

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