Business Manager Ashley Hood, Shares some of Kelly’s secrets on Marketing to the Affluent

Thanks and let us know your thoughts. I encourage you to leave your comments or questions below.

To learn more about how to market your services to people who will pay premium prices and Marketing to the Affluent, be sure to sign up for the Retreat, this October 22-24, 2009, in LA.

Article by Kelly K. O’Neil, Million Dollar Marketing to the Affluent Coach and Creator of the Marketing to Millionaires™ Programs

If you are a small business owner who is facing challenging times, watch this prayer/meditation developed by my client Ryan Angelo.  There are so many people who are stunned by the transitions in the economy and stuck in fear. Please share this video with anyone who you believe could benefit from this.

World Prayer of Overcoming from Ryan Angelo on Vimeo.

If you would like to meet Ryan in person, he will be doing the Meditation/Yoga classes for the VIPs at http://www.marketingtomillionairesretreat.com

Time Management is more than just managing our time; it is managing ourselves in relation to time. It is setting priorities that are in alignment with your desired results and taking charge of your situation and time utilization. It means changing those habits or activities that cause us to waste time. It is being willing to experiment with different methods and ideas to enable you to find the best way to make maximum use of time.

If you don’t have extreme clarity about the results you want in your business, you will not be able to effectively choose your highest payoff activities to focus on.

Learn how to recession proof your business at the Marketing to Millionaires Retreat October 22-24, 2009. Learn more and register at www.marketingtomillionairesretreat.com.

Have a question about the Marketing to Millionaires Retreat?…call us at 866.615.8150.

Life constantly throws choices at you everyday and whatever choices you make are seeds that will shape your future. Make no mistake, you are your choices. The law of gravity says, whatever goes up, must come down. This is also true, for every cause, there is an effect. To every action, there is a reaction. Whatever you sow, you will reap. If you sow negative thoughts everyday, and speak pessimistically over your situation, you will experience negative outcomes.

If you consistently choose to focus on lack of money and lack of time, you will continue to create more lack of money and lack of time. Your mind will not be open to all of the possibilities of opportunities coming your way because you are so focused on your lack of time and lack of money. It is a self fulfilling prophecy that will keep you sick, stuck and broke.

So…what do you choose to focus on? Your lack or your abundance?

Learn how to recession proof your business at the Marketing to Millionaires Retreat October 22-24, 2009. Learn more and register at www.marketingtomillionairesretreat.com.

Have a question about the Marketing to Millionaires Retreat?…call us at 866.615.8150.

Did you know the last time we had an economic transition of this kind was in the 1920s?  So I ask the question…How can all these ‘business gurus’ out there keep saying they have “THE SOLUTION”.

HERE IS THE TRUTH:  We are all in this together.  Strategic business and marketing gurus are finding out what is working and what is not by trial and fire.  And if they are telling you they have ALL the answers….pardon my French, but I am going to have to call BS (Baloney Sandwich) on that one.

One of the quotes I LOVE is “Worrying is like a rocking chair, you expend a WHOLE Bunch of energy and you just don’t get anywhere.” For the sake of all small businesses out there, I want to put some of the economy stuff into perspective.

No matter your situation, it’s up to you if your “Personal Economy” has a recession. If you don’t want to have a recession, you just have to find people to surround yourself with who aren’t having one either.  The next six to twelve months is going to be make it or break it for many small businesses.

Here is what you need to know: You have the opportunity today to come out of this recession THRIVING.  Especially if you are targeting people who are less effected by the conditions of the economy because they are spending money.

Watch as I share my candid opinion of what I think is really going on.

Learn how to recession proof your business at the Marketing to Millionaires Retreat October 22-24, 2009. Learn more and register at www.marketingtomillionairesretreat.com.

Have a question about the Marketing to Millionaires Retreat?…call us at 866.615.8150.

When the news media first started talking about the recession – honestly I pretty much dismissed it. 9 months later we can no longer dismiss the fact that that the condition of the economy has changed and it is dramatically affecting many small business owners and their families.  For many families out there this is a very scary time – especially families that have one or more breadwinner in a traditional JOB where they do not have control of their own income.

And here is the truth:  YOU CAN’T CONTROL THE ECONOMY.

But you can control how you CHOOSE to react to the economy and how to run your business in the economy.

I also think there is a lot of hype out there from leading marketers which I believe is a huge disservice to small business owners.  Want to hear my opinion?  Let me know your thoughts.

Watch as I share my perspective on the economy:

PS. More to come about the next several days…so stay tuned.

Learn how to recession proof your business at the Marketing to Millionaires Retreat October 22-24, 2009. Learn more and register at www.marketingtomillionairesretreat.com.

Have a question about the Marketing to Millionaires Retreat?…call us at 866.615.8150.

Article by Kelly K. O’Neil, Million Dollar Marketing to the Affluent Coach and Creator of the Marketing to Millionaires™ Programs

Profitability Point #3 – Loyal Customers = Highly Profitable Customers

We know that affluent customers are extraordinarily loyal which brings a bevy of benefits including the fact that most are a pleasure to work with, it will decrease in your marketing costs and ultimate create higher profitability.

As a result of their innate loyalty, affluent clients have a substantially higher customer lifetime value.  Customer Lifetime Value is defined as the total value, in monetary terms, of your average customers spanning the entire period that these customers are likely to do business with you.
It’s the potential contribution of your customers to your business over a period of time.

When acquired as customers, the affluent customer base could potentially lead to more profit for your business. In my many years in marketing, I’ve met many business owners who don’t understand what Customer Lifetime Value is, much less its importance and the impact it
has on their bottom-line. To most of them, what matters most is to increase revenue by continuously acquiring new one-shot customers.

This is one of the fatal mistakes that many business owners make, but it is totally avoidable.  Consider this staggering statistic – it’ll cost you 7-10 times more to attract a new customer
than it does to bring one of your past customers back to you.

Where do you want to invest your marketing dollars?

If you’re a smart business owner, you’ll understand that every penny you invest in marketing is most likely going towards acquiring new clients. You’ll also realize that once you’ve acquired the clients, you just can’t afford to let them go.

Isn’t it time we all took a lesson from Jesse James?

Profitability Point #1

Profitability Point #2

Listen to Profitability Point #3 here!

Thanks and let us know your thoughts. I encourage you to leave your comments or questions below.

Article by Kelly K. O’Neil, Million Dollar Marketing to the Affluent Coach and Creator of the Marketing to Millionaires™ Programs

Profitability Point #2 – Affluent Clients Shop on Value, Not Price

Affluent clients will pay the asking price even if it’s 100% more expensive than the competition IF they perceive there’s added value what you are offering whether that is one-of-kind exclusivity, proven results or VIP customer service.  Higher price points create more wiggle room for higher profitability margins.

If you missed the first Profitability point, check it out here!

Listen to Kelly’s Profitability Point #2 here!

Thanks and let us know your thoughts. I encourage you to leave your comments or questions below.

Article by Kelly K. O’Neil, Million Dollar Marketing to the Affluent Coach and Creator of the Marketing to Millionaires™ Programs

There are a lot of reasons to own your own business.  The freedom it can provide, the ability to do something that you are incredibly passionate about, and the ability to have unlimited income.   Unless you are running a non profit, the most important factor of successfully running a small business is to create profitability.   While many small businesses simply rely on increasing revenue, more important is increasing your profitability.

Target Marketing is a strategy that involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments.  Target marketing can be the key to a small business’s success. Target marketing provides a focus to all of your marketing activities. The beauty of target marketing is that it makes the promotion, pricing and distribution of your products and/or services easier and more cost-effective. Now you have a choice to make….target people who can easily afford what you are selling….or market to people who can not.

Honestly, it has always made sense for businesses to target affluent clients.  However, with the shift in the economy, if you are not targeting affluent clients who have discretionary income to afford your products and services, it is a business killer.

Here is the first of three reasons (the other two reasons still to come!) why employing the Jesse James Strategy and marketing to the affluent will increase profitability in your business:

Profitability Point #1 – They Actually Have Money to Invest In Your Services

If you would like to achieve financial wealth, you need to figure out where a vast majority of the money is and then go there and get it.  It reminds me of the great quote by infamous bank robber Jesse James.  When asked why he robs banks, he said “because that is where the money is.”   I know that seems like a no brainer, but I come across clients every day who are wasting all of their time and money trying to sell their services to people who simply do not have the money to pay for them which is extremely time consuming and costly.

The affluent have money and plenty of it.  And they are absolutely willing to invest money in services and products they find valuable.  In fact, statistically speaking 22% of U.S. households have over 55% of all earned income. That is more than half of the income is concentrated in one of five households.

Listen to Kelly’s Profitibility Point #1 here!

Thanks and let us know your thoughts. I encourage you to leave your comments or questions below.

Article by Kelly K. O’Neil, Million Dollar Marketing to the Affluent Coach and Creator of the Marketing to Millionaires™ Programs

Hi this is Ashley, Kelly’s business manager.  Kelly is likely currently sitting on her boat – contemplating whether to go for another wakeboard ride or to start reading her book (lucky her).  She is on vacation with her family (hubby, kids, puppies, in laws, nieces and best friends) at the lake house they go to each year.  I am here holding down the fort!

All I have to say is… she better rest up because when she returns, I have her schedule filled with creating 3 products in one week!  Our product panels are 85% filled, but we have a few spots open so if you are interested in learning our complete systems at a fraction of the price, email: info at uplevelstrategies.com.

In between recording, she has quite a bit of reviewing to get to… Our office has received several submissions for The Retreat Seat Giveaway Contest where one lucky winner is going to win a F.R.E.E. seat (Value of $2,995) at the Marketing to Millionaires Retreat October 22-25, 2009.

Kelly is really excited about this contest because she knows that this is the only conference available where people will have access to these kinds of specific strategies. We want everyone who offers services that are perceived as “discretionary” investments to have an opportunity to attend and take their business to the next level.

If you have any questions about the retreat, do not hesitate to give me a call at 866.615.8150 ext 710 (I’m just hanging out at the office and would love to hear from you).  In the meantime… I am getting back to my latte and emails.

To your success,
Ashley Hood
Business Manager to YOUR Million Dollar Marketing to the Affluent Coach, Kelly O’Neil
and Creator of the Marketing to Millionaires™ Programs

PS.  Join my conversations on Twitter