Why should you bother to establish a niche market? Because of the great advantage of being alone there, other small businesses may not be aware of your particular niche market, and large businesses won’t want to bother with it.

Here are the Best Characteristics of an Ideal Niche with Affluent Clients:

• Personal interest in topics within the niche. You enjoy reading, learning and writing about these topics.
• Networking foundation. You are already active in several networking groups or forums within the niche or can easily become networked.
• Moderate to high search volume. The niche has a moderate to high search volume, meaning that people actually do search for more information on the topic.
• Potential for Monetization. You want to make sure that people will pay you for the information.

22% of U.S. households have more than 55% of all earned income. This means that more than half of the country’s income is concentrated in one of five households.  The affluent have the money and they are willing to spend it…even in this cautious economy.

If the potential dollars have not convinced you, here are 5 more reasons why you MUST market your services upwards towards this lucrative audience:

1. Marketing To The Affluent Requires Less Energy and Less Effort. If you had the choice between selling to one person to make $10,000 or selling to ten people to make $10,000 which would you choose?
2. The Affluent Are Not Affected By Economic Conditions. Typically, the affluent have enough diversification in their wealth that a blip in the economy is just that and doesn’t significantly affect their accumulated fortune.
3. The Affluent Shop on Value. This means they will pay the asking price even if it’s 100% more expensive than the competition IF they perceive added value.
4. The Affluent Do Not “Nickel & Dime” You. If time and again, you over-deliver on expectations and provide superior service, the affluent are convinced of your value and won’t ask and ask about each charge in your service agreement.
5. The Affluent Are Exceedingly Loyal. Once the affluent consumer makes his or her choice and as long as you continue to deliver value and exceptional customer service, they are your client for the long term.

Affluent clients will help you differentiate your business through their perceptions and their grapevine of referrals and acts opinion-sharing. If you are able to communicate your difference effectively, and then fulfill your promise, you can shape your wealthy client’s views of you within your marketplace (product category).

Here are the benefits of a well defined differentiation:

• You will become a client magnet attracting affluent clients to you instead of you hunting them down.
• You will spend significantly less time and money marketing.
• You will reduce your sales cycle because you will stand out at the clear winner.
• You will increase your revenues.
• You will get to choose the clients you work with.

Have you heard the news about the “re-introduction” of our affiliate program?  I’m thrilled to extend an invitation to you to become a Kelly O’Neil Ambassador.

Our Ambassador program is unique in that you have the opportunity to select the level of participation that’s right for you – the greater your time and involvement, the bigger your revenue potential! As an Elite Ambassador, we train you on our products, so you perform as a sales force working every month to maximize your commissions.  Our ongoing communications are adapted to fit with your needs and to better equip you to successfully meet your business goals.

Learn All the Details in a Special Telecall with Kelly!
Monday, May 3^rd 1 PM PST / 2 PM MST / 3 PM CST / 4 PM EST

Click here to sign up now!

If you think that creating a powerful brand image is just a buzz phrase for branding consultants then you should think again. Brand building is a critical part of your marketing strategy in attracting affluent clients.  If your brand does not instantly communicate the value of the services you will be providing, they will immediately click away from your website or throw your cruddy business card in the trash.  First impressions count – especially with the time crunched affluent.

I remember once looking online for a life coach…the first ten sites I pulled up had rainbows and kittens and looked like something out of a children’s book.  The copy didn’t explain at all what they could do for me, so I immediately clicked away.  They could have been the best life coaches in the world, but their brand immediately communicated to me that they wouldn’t understand me, they weren’t really serious about their business and they weren’t willing to invest in themselves.  So how could they have really been of service to me?  I wasn’t willing to risk it and waste my time or money.  Next.

Every company, large or small, needs to have a brand marketing strategy. In the marketplace these days just the perception of what your product or service can do is supremely important. It can be a very effective method of attracting new affluent customers and strengthening your brand to existing ones.

The first step to putting together a strategic marketing plan is to thoroughly understand your market space and your ideal target client.  This includes acquiring a thorough understanding of the affluent mindset (Attitudes, Beliefs and Values), defining the demographic and psychographic qualities of your ideal client and understanding who else is serving your clients.

Whether you are starting a business or launching a new product line, it is a little like buying a car:

You need to do some research before taking the plunge. First, figure out if there’s demand for your product or service. Do a competitive analysis. And ultimately, create a plan to differentiate your offering.

When you begin the process of outlining a customer service plan you must first identify what you want that experience to look like.  To do so, you must reverse engineer your desired world class client experience vision.

When a client has an experience with your business what exactly do you want it to look like.  At our company, we have several goals:

• Have our clients recognize our commitment to exceptional customer service
• To feel appreciated as a client
• Have our clients believe that if we make a mistake we will make it right.
• Have our clients recognize that we always go the extra mile and are innovative in our processes.
• To create loyal raving fans who feel very comfortable referring us business on a regular basis.
• If they leave our business, to leave satisfied with the results they have achieved

What does your vision look like?  Write it down to begin the process of creating the ideal experience for your clients.

If so, you do not want to miss this call!  My good friend Kevin Nations and I are going to talk about how to move from a slow EVOLUTION in your profits to a complete REVOLUTION of your entire business!

The call is happening on Thursday, February 4th, 2010 at 1 pm PT / 2 pm MT / 3 pm CT / 4 pm ET.

Click here for details!!

It’s MUCH easier to GO BIG than to try for slow, small gains in your business. We’re going to dispel TONS of myths about steady, measured growth and reveal for the first  time ever how you can put the Science of Strategic Success to work IMMEDIATELY to literally revolutionize your own success!

Time Management is more than just managing our time; it is managing ourselves in relation to time. It is setting priorities that are in alignment with your desired results and taking charge of your situation and time utilization. It means changing those habits or activities that cause us to waste time. It is being willing to experiment with different methods and ideas to enable you to find the best way to make maximum use of time.

If you don’t have extreme clarity about the results you want in your business, you will not be able to effectively choose your highest payoff activities to focus on.

Learn how to recession proof your business at the Marketing to Millionaires Retreat October 22-24, 2009. Learn more and register at www.marketingtomillionairesretreat.com.

Have a question about the Marketing to Millionaires Retreat?…call us at 866.615.8150.

Life constantly throws choices at you everyday and whatever choices you make are seeds that will shape your future. Make no mistake, you are your choices. The law of gravity says, whatever goes up, must come down. This is also true, for every cause, there is an effect. To every action, there is a reaction. Whatever you sow, you will reap. If you sow negative thoughts everyday, and speak pessimistically over your situation, you will experience negative outcomes.

If you consistently choose to focus on lack of money and lack of time, you will continue to create more lack of money and lack of time. Your mind will not be open to all of the possibilities of opportunities coming your way because you are so focused on your lack of time and lack of money. It is a self fulfilling prophecy that will keep you sick, stuck and broke.

So…what do you choose to focus on? Your lack or your abundance?

Learn how to recession proof your business at the Marketing to Millionaires Retreat October 22-24, 2009. Learn more and register at www.marketingtomillionairesretreat.com.

Have a question about the Marketing to Millionaires Retreat?…call us at 866.615.8150.