According to Sydney Biddle Barrows, Author, Speaker, Consultant, and Former “Mayflower Madam” (www.sydneybarrows.com), affluent customers, clients and patients in particular have standards and expectations that other customer groups do not and in order to appeal to them, care must be taken to provide a setting as well as formulate an appropriate way to interact with them that reflects these requirements.

She would know better than anyone. Sydney Biddle Barrows found herself moonlighting as a phone girl at an escort service to supplement her unemployment check after having been fired for refusing to participate in a kickback scheme.  It may have been the World’s Oldest Profession but it certainly was not being run very professionally, and less than a year later she decided to open up her own agency.  Relatively small but very upscale, Cachet prospered for five and a half years until New York’s Finest closed it down, only to later publicly concede that it was the most honest and professionally run business of its kind ever operated in New York City.

Her first book, Mayflower Madam, went right to the top of the New York Times bestseller list; Fortune Magazine named it one of The Ten Best Business Books of the Year and business schools across the country, including Harvard, used it in their curriculum.  Her fourth book, Uncensored Sales Strategies, co-authored with the legendary Dan Kennedy, was published in January of 2009.

Learn more about Sydney’s amazing portion of our Sales Mastery for Marketing to Millionaires™ when you click here. I’m so grateful for her immensely valuable content. It is a part of our first and only suite of virtual educational products, Marketing to Millionaires™ Mastery University, for learning marketing to the affluent.

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Mari Smith, The Pied Piper of Facebook, (www.facebookcoach.com) informs us that giants like Facebook and Twitter have significant implications for business owners.

Facebook has risen to the top with an impressive 300 million active members (and predicted to be at 500 million members by 2011 or sooner!). In fact, if Facebook was a country, it would be the world’s 6th largest!

Twitter currently has over 40 million members and is one of the fastest growing social networks; traffic has grown over 1800% in the past 12 months. And yet, even with its 140-character simplicity, Twitter can be infinitely more complex than Facebook to understand how to use effectively. There’s a right way and a wrong way and you need to know the difference.

Please check out Mari’s contribution to our Social Media Mastery for Marketing to Millionaires™ for proven the strategies to generate significant online profits using social media. It is a part of our amazing suite of virtual learning products for learning marketing to the affluent. To learn more about Marketing to Millionaires™ Mastery University, click here.

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According to Small Business Giving Expert, Maggie Keenan (www.givingadvice.com), charitable giving and being engaged philanthropically is a way of life among the Affluent (and Super Rich). As a matter of fact, their charitable giving tends to increase in tough economic times, while others cut back. The affluent continue to spend on luxury goods and services, travel and give back despite a worsening economy.

For business owners who market to the affluent, this time can be seen as a ripe time to establish a charitable giving program to build your brand, give back to your community and boost your bottom line. The key however is to create a giving program that is authentic and appealing to your target market.

Thank you to Maggie for contributing her amazing expertise to the Branding Mastery for Marketing to Millionaires™ System. It is just one of the new virtual learning products apart of our new Marketing to Millionaires™ Mastery University, a premier suite of education resources.  To learn more and to read about the advice Maggie offers, click here

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According to Dan Janal, CEO of PR Leads (www.prleads.com), service-based professionals who are seeking ways to reach the affluent market can get a great deal of help in reaching that market when they use the media. The media gives you the name brand recognition you need to gain the trust that you will need to win the hearts, minds and pocketbooks of the affluent.

I’m so grateful to Dan for his generous contribution to the Public Relations Mastery System of our just launched Mastery University.  Click here to check it out.

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