I’d like to extend a special invitation to you to this summer’s most exclusive event The Millionaire Prodigy Sessions.   Coming this month, I’ll be hosting an exceptional one-day event specifically designed for success-oriented entrepreneurs, and I’d love you to join me.

Now is the perfect opportunity for you to expand your business, attract affluent clients, network with other success oriented entrepreneurs in order to create a thriving business. Here is a sneak peak at what we will be doing at the event:

• I will share my personal business and mindset strategies that I have used to transform my time sucking consulting business into a thriving million dollar business empire.
• I will reveal my very personal details about the challenges I have faced on my journey to success and how I overcame them.
• I will tell you the life changing experiences that have allowed me to play a bigger game than ever before and attract ideal clients who are willing to pay premium prices for my services.
• And the best part…I am going to open the kimono and put myself in the hot seat so you can ask me absolutely anything about my journey to success!

Thursday, July 30, 2009
The Silicon Valley, California
Garden Court Hotel
520 Cowper Street
10 am – 4 pm

Seating is limited to only 75 guests, and spots are sure to fill up quickly. Please learn more and reserve your seat now at:

http://www.marketingtomillionairesprodigyclub.com/inviteonly

I look forward to meeting you personally and sharing some powerful new information with you to help you take your business to the next level!

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If you are not comfortable with the rich than you don’t stand a chance of effectively marketing to and working with the millionaires you hope to attract. Plus, if you want to attract the wealthy you have to emanate the same vibe that they have when it comes to success and money.

The first step in being comfortable with the rich is being comfortable with yourself.  Being comfortable with yourself means feeling equal to the people around you and the situation in front of you. When this happens you project a confidence that is intoxicating.

If you are still working on being comfortable in your own skin among the affluent then fortunately there are a three techniques that can help you project the confidence you are after.

First off make sure your posture projects that you know what you are doing and you are excited to be doing it.  Your posture communicates more than your clothing and your words. Posture tells the world what is really going on inside you, but luckily you can practice the right posture for any situation. Pay attention to what your posture is communicating and change to reflect the message you want to get across.  Walk with purpose, stand tall, look them in the eye, and keep your conversation optimistic.

Secondly, be yourself at all times. If you try to market yourself to a target market that doesn’t match your true self then you will be fighting an up hill battle. Pick an affluent market that matches your true self.

The third technique is related to the second. Let your natural energies shine through. If you are normally live, talkative and funny then don’t try to be calm, shy, and subdued. Let it out. Likewise, if you are serious don’t try to market your services in a “out there” or funny way. Let the real you shine through and you will project the energy that will attract high quality clients.

Thanks and let us know your thoughts. I encourage you to leave your comments or questions below.

To learn more about how to market your services to people who will pay premium prices, value your expertise and build your business FOR YOU by raving to all their friends? Get your Free CD: www.marketingtomillionairesgift.com

Article by Craig Miller, New Million Dollar Marketing to the Affluent Coach

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I’m so pleased to make this introduction.  As head coach for our Marketing to Millionaires™ programs, Craig is a true asset to the team with extensive experience in marketing to millionaires AND guiding business owners and entrepreneurs to achieve amazing success.  Here’s more information about his achievements.

Craig Miller has over 17 years of experience helping leaders and forward thinkers do what they do better through one on one relationship, coaching, and training groups ranging from 10 to 500 people. Craig is an expert in marketing to the affluent having conducted work in this area for several years.  Craig has his Masters in Counseling, Masters of Divinity, and is a professionally trained coach through the Coach Training alliance. Craig has been married since 1992 to his beautiful wife Paige and they have 2 children. (Abby & Hunter).  In his free time, Craig is an avid golfer and freelance photographer.

Overall the next 2 weeks, I’d like to give you the chance to get to know Craig better as a guest blogger our site.  Please welcome him!

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It’s happening TODAY and, there are only a few lines left for our F.R.E.E. teleseminar.  Join me as I interview Patti Stanger-our special guest at the Marketing to Millionaires^TM Retreat, October 22 – 24, 2009-in the latest installment of our Preview Call Series.

Patti Stanger (www.pattistanger.net) is an entrepreneurial extraordinaire who created an empire marketing to, selling and retaining millionaire clients.  If you don’t know her, you can check her out as she’s followed managing her matchmaking business, The Millionaires Club (www.millionairesclub123.com) in the hit TV show, Millionaire Matchmaker currently airing on the Bravo Network.

*I URGE* you to register now for this important call!   In a hurry? Here’s the REGISTRATION link: http://www.marketingtomillionairesretreat.com/pattistanger/

“The Secrets to Making Millions by Marketing Love to the Affluent”

Date: TODAY, June 3, 2009
Time: 1 PM PT (2 PM MT, 3 PM CT, 4 PM ET)

This is an opportunity not to be missed!!! Call in to gain incredibly useful insight into all the ways Patti became the affluent marketing expert she is today and why it’s so important to focus on this high-end target!

In this Teleseminar you will learn:

• The reasons why Patti Stanger started in the matchmaking business
• The key advantages Patti finds in working with affluent clients
• The #1 frustration of millionaire clients who crave value and VIP services
• The most important strategy Patti implemented to take her business to the next level
• The most important piece of advice Patti can provide for other entrepreneurs seeking success with the affluent

It’s happening at 1 PM PT TODAY!  Don’t Miss it.

Register now! If you can’t make the call, you can still receive the call recording!

Just a reminder, have you registered to see Patti Stanger at the Marketing to Millionaires^TM Retreat, October 22 – 24, 2009? Our $500 off Early Bird Discount is ending THIS FRIDAY, June 5th!  Register at www.marketingtomillioniaresretreat.com.  Bring a friend and increase your savings!

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Marketing to the affluent can be a lucrative proposition. If you haven’t yet set your sites on this bullet-proof audience, you are missing out. Consider some of the facts: Did you know that affluent individuals earn income greater than $150,000 and have wealth of nearly $1 million in total assets? Did you know that the affluent make 36% of the income earned by all American households and control 70% of the total net worth of all US households?

Clearly the affluent have money AND they like to spend it. As you consider how to tailor your business to their needs, it’s important to be aware that they are educated consumers and demand value for their money. They are willing to pay top dollar to feel unique and special. One of the best ways to do this with your affluent clients is by Creating Private VIP Access to You.

The affluent seek something special or exceptional; ‘private access’ or ‘for my top clients only’ are terms that speak volumes. Consider offering a unique telephone number or email line with direct access to you. Other tactics with proven success include: creating a special product offering that includes added one-on-one time with you or implementing special branding treatments in a VIP section of your website. Without changing your core business concept, these bonuses help reaffirm your exclusivity.

VIP benefits are a must-have strategy for attracting and retaining affluent clients to your service based business.

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The Golden Rule as it is most frequently expressed is: “Do onto others as you would wish them do onto you.”

Creating VIP treatment—the kind you would like to experience yourself—is the secret to acquiring affluent customers, keeping them coming back AND making them raving fans who will tell their friends all about you. Here an invaluable tip to uplevel your services for the affluent market:

Create a Ritz-Carlton Level of Service. Sweat the “small stuff” and create a Ritz Carlton customer experience. The Ritz Carlton’s standard of service is what sets the hotel chain apart from its competitors and establishes it as a world-renowned leader in customer satisfaction; a position any company in any industry can aspire to achieve. The Ritz Carlton’s “Credo” simply translated here, is easily employed and are sure to inspire confidence:

“We pledge to provide the finest personal service for our customers who will always enjoy a warm, relaxed, yet refined ambiance. The Ritz-Carlton experience enlivens the senses, instills well-being, and fulfills even the unexpressed wishes and needs of our guests.”

Continually delivering a level of service above and beyond expectations is the cost of entry with the affluent and it will set you apart from your competition as well.

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We are pleased to OFFICIALLY introduce our special celebrity guest for the Marketing to Millionaires™ Retreat. Patti Stanger of the hit TV show Millionaire Matchmaker, founder of The Millionaire’s Club and best-selling author of Become Your Own Matchmaker is not only an expert at marketing to, retaining and servicing Millionaires, she also created a multimillion dollar business by marketing to the affluent. Patti will be speaking at The Marketing to Millionaire’s Retreat taking place October 22 – 24, 2009 in Los Angeles, California. Click on my video to learn more!

Join Patti at the Retreat as she shares her personal strategies used to create multi-million dollar businesses by marketing to millionaires. Don’t forget to register for the VIP experience too! Patti will be attending the VIP Gala so you will have an once-in-a-lifetime chance to meet and network with this incredible entrepreneurial expert. Learn more about Patti at www.pattistanger.net and see her in action running her business on her hit TV show on the Bravo network (www.bravotv.com).

Click on this photo to check out a video from Patti!

Click here to Register for the Marketing to Millionaires Retreat™ and VIP Experience, NOW!
Early Bird Discounts are Expiring Quickly so don’t wait any longer.

There IS one more announcement… Join me as I interview Patti Stanger in the next installment of the Marketing to Millionaires™ Retreat Preview Call Series.

“The Secrets to Making Millions by Marketing Love to the Affluent”
Date: Wednesday, May 20, 2009
Time: 1 PM PT (2 PM MT, 3 PM CT, 4 PM ET)

This is an opportunity not to be missed!!! Call in to gain amazing insight into all the ways Patti became the affluent marketing expert she is today!

In this Teleseminar you will learn:
•      The reasons why Patti Stanger started in the matchmaking business
•      The key advantages Patti finds in working with affluent clients
•      The #1 frustration of millionaire clients who crave value and VIP services
•      The most important strategy Patti implemented to take her business to the next level
•      The most important piece of advice Patti can provide for other entrepreneurs seeking success with the affluent

Click here to Register for the Preview Call NOW!

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Correctly leveraging the six “P”s of marketing will establish a consistent relationship with your affluent customers.  One of the most important of these “P”s is Price. Obviously, your pricing strategy is the framework to your business plan because it ensures you create the financial situation of your dreams.  However, the price you set for your services does more than establish profits, it makes a statement about your value proposition.  Did you know that the affluent want the best, the fastest, the first, the one no one knows about and believe it or not, they love to boast about paying the most for something?  When determining your price, consider the following.

“P” is for Price —  How do you determine a price for your product or service? What are your overhead expenses? What are your production costs? What is your competition charging? What would be a fair price in the marketplace? We know that the affluent don’t shop on price, but on value.   Determine the right price so your clients will buy and you will profit. Check your net earnings over time and make price adjustments as necessary.

Establish a need, build credibility, and ultimately drive sales and build profits for your business with a consistent and strategic marketing effort leveraging the 6 “P”s.

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The absolute last day to register using the $750 Early Bird Discount on admission to the
Marketing to Millionaires Retreat™ is Thursday, April 30th at Midnight Pacific Time!

Don’t miss out on this revolutionary program that will provide you with the insider secrets and knowledge for marketing and selling your services to the affluent market as well as those that spend like they are.

After Thursday at Midnight, the $750 off admission price EXPIRES… So, if you’ve been thinking about joining us (which I know you have) and discovering the way to create a profitable business that provides you the freedom to work less, and earn so much more…  Thursday is your very last day to take advantage of this incredible $750 discount!   Plus, bring a friend and enjoy savings up to $1,124.

Click here for more details and to register NOW!

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The Recession Proof Marketing Strategy: Marketing to Millionaires™
“7 PROVEN Strategies to Attract, Sell, Service and
Retain Affluent Clients”

LIVE Q & A Session
Date: Thursday, April 23, 2009
Time: 1:00 PM Pacific, 2:00 PM Mountain, 3:00 PM Central, 4:00 PM Eastern

Join me for the chance to get ALL your questions answered about this CRITICAL topic. Register NOW and receive the call-in information in addition to a link to last week’s Preview Call recording so you don’t miss a thing!

Sign-up TODAY by clicking here!

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