Time Management is more than just managing our time; it is managing ourselves in relation to time. It is setting priorities that are in alignment with your desired results and taking charge of your situation and time utilization. It means changing those habits or activities that cause us to waste time. It is being willing to experiment with different methods and ideas to enable you to find the best way to make maximum use of time.

If you don’t have extreme clarity about the results you want in your business, you will not be able to effectively choose your highest payoff activities to focus on.

Learn how to recession proof your business at the Marketing to Millionaires Retreat October 22-24, 2009. Learn more and register at www.marketingtomillionairesretreat.com.

Have a question about the Marketing to Millionaires Retreat?…call us at 866.615.8150.

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Life constantly throws choices at you everyday and whatever choices you make are seeds that will shape your future. Make no mistake, you are your choices. The law of gravity says, whatever goes up, must come down. This is also true, for every cause, there is an effect. To every action, there is a reaction. Whatever you sow, you will reap. If you sow negative thoughts everyday, and speak pessimistically over your situation, you will experience negative outcomes.

If you consistently choose to focus on lack of money and lack of time, you will continue to create more lack of money and lack of time. Your mind will not be open to all of the possibilities of opportunities coming your way because you are so focused on your lack of time and lack of money. It is a self fulfilling prophecy that will keep you sick, stuck and broke.

So…what do you choose to focus on? Your lack or your abundance?

Learn how to recession proof your business at the Marketing to Millionaires Retreat October 22-24, 2009. Learn more and register at www.marketingtomillionairesretreat.com.

Have a question about the Marketing to Millionaires Retreat?…call us at 866.615.8150.

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When the news media first started talking about the recession – honestly I pretty much dismissed it. 9 months later we can no longer dismiss the fact that that the condition of the economy has changed and it is dramatically affecting many small business owners and their families.  For many families out there this is a very scary time – especially families that have one or more breadwinner in a traditional JOB where they do not have control of their own income.

And here is the truth:  YOU CAN’T CONTROL THE ECONOMY.

But you can control how you CHOOSE to react to the economy and how to run your business in the economy.

I also think there is a lot of hype out there from leading marketers which I believe is a huge disservice to small business owners.  Want to hear my opinion?  Let me know your thoughts.

Watch as I share my perspective on the economy:

PS. More to come about the next several days…so stay tuned.

Learn how to recession proof your business at the Marketing to Millionaires Retreat October 22-24, 2009. Learn more and register at www.marketingtomillionairesretreat.com.

Have a question about the Marketing to Millionaires Retreat?…call us at 866.615.8150.

Article by Kelly K. O’Neil, Million Dollar Marketing to the Affluent Coach and Creator of the Marketing to Millionaires™ Programs

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There are a lot of reasons to own your own business.  The freedom it can provide, the ability to do something that you are incredibly passionate about, and the ability to have unlimited income.   Unless you are running a non profit, the most important factor of successfully running a small business is to create profitability.   While many small businesses simply rely on increasing revenue, more important is increasing your profitability.

Target Marketing is a strategy that involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments.  Target marketing can be the key to a small business’s success. Target marketing provides a focus to all of your marketing activities. The beauty of target marketing is that it makes the promotion, pricing and distribution of your products and/or services easier and more cost-effective. Now you have a choice to make….target people who can easily afford what you are selling….or market to people who can not.

Honestly, it has always made sense for businesses to target affluent clients.  However, with the shift in the economy, if you are not targeting affluent clients who have discretionary income to afford your products and services, it is a business killer.

Here is the first of three reasons (the other two reasons still to come!) why employing the Jesse James Strategy and marketing to the affluent will increase profitability in your business:

Profitability Point #1 – They Actually Have Money to Invest In Your Services

If you would like to achieve financial wealth, you need to figure out where a vast majority of the money is and then go there and get it.  It reminds me of the great quote by infamous bank robber Jesse James.  When asked why he robs banks, he said “because that is where the money is.”   I know that seems like a no brainer, but I come across clients every day who are wasting all of their time and money trying to sell their services to people who simply do not have the money to pay for them which is extremely time consuming and costly.

The affluent have money and plenty of it.  And they are absolutely willing to invest money in services and products they find valuable.  In fact, statistically speaking 22% of U.S. households have over 55% of all earned income. That is more than half of the income is concentrated in one of five households.

Listen to Kelly’s Profitibility Point #1 here!

Thanks and let us know your thoughts. I encourage you to leave your comments or questions below.

Article by Kelly K. O’Neil, Million Dollar Marketing to the Affluent Coach and Creator of the Marketing to Millionaires™ Programs

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