It’s happening TODAY and, there are only a few lines left for our F.R.E.E. teleseminar.  Join me as I interview Patti Stanger-our special guest at the Marketing to Millionaires^TM Retreat, October 22 – 24, 2009-in the latest installment of our Preview Call Series.

Patti Stanger (www.pattistanger.net) is an entrepreneurial extraordinaire who created an empire marketing to, selling and retaining millionaire clients.  If you don’t know her, you can check her out as she’s followed managing her matchmaking business, The Millionaires Club (www.millionairesclub123.com) in the hit TV show, Millionaire Matchmaker currently airing on the Bravo Network.

*I URGE* you to register now for this important call!   In a hurry? Here’s the REGISTRATION link: http://www.marketingtomillionairesretreat.com/pattistanger/

“The Secrets to Making Millions by Marketing Love to the Affluent”

Date: TODAY, June 3, 2009
Time: 1 PM PT (2 PM MT, 3 PM CT, 4 PM ET)

This is an opportunity not to be missed!!! Call in to gain incredibly useful insight into all the ways Patti became the affluent marketing expert she is today and why it’s so important to focus on this high-end target!

In this Teleseminar you will learn:

• The reasons why Patti Stanger started in the matchmaking business
• The key advantages Patti finds in working with affluent clients
• The #1 frustration of millionaire clients who crave value and VIP services
• The most important strategy Patti implemented to take her business to the next level
• The most important piece of advice Patti can provide for other entrepreneurs seeking success with the affluent

It’s happening at 1 PM PT TODAY!  Don’t Miss it.

Register now! If you can’t make the call, you can still receive the call recording!

Just a reminder, have you registered to see Patti Stanger at the Marketing to Millionaires^TM Retreat, October 22 – 24, 2009? Our $500 off Early Bird Discount is ending THIS FRIDAY, June 5th!  Register at www.marketingtomillioniaresretreat.com.  Bring a friend and increase your savings!

As an entrepreneur, what’s your greatest business expense? Administration. Marketing. Travel. Technology. Taxes. Your answer should be quick and easy: INVESTING IN YOURSELF. If you sell a service, you are your company’s intellectual capital and investing in yourself by attending live events and seminars is the most effective way to spend your money for a huge return on investment.

Every year, I invest close to $50,000 on seminars and live events in effort to grow myself and my business. To some, this may seem like an amazing amount of money. But I look at it as a small price to pay; an amount that quickly and easily returns on itself, ten-fold. I estimate that the strategies and new client connections I bring back from these sessions result in the range of $500,000 worth of growth to my business each year. And sound business practices suggest that companies should re-invest a good portion of their profits back to avoid stunting future growth.

How do you get the most out of your investment? Here’s the Take Action Checklist so that you may maximize the outcome and achieve the highest business results!

Set an Intention: Every time I go to an event, I set an intention of what I want to achieve. I usually determine a learning goal (e.x. learn how to better utilize social media to create solid joint venture relationships), a revenue goal (e.x. attract 3 new VIP clients for a total of $30,000 in revenue) and a JV Goal (e.x. connect with Bob, Sue and Mary about potential JV relationships).

Prepare in Advance: My personal belief is that advanced preparation maximizes the outcome. So be sure to take the time to truly acquaint yourself with the available materials the sponsor provides, like preview calls or home study kits.

Arrive the Day Before the Event: There’s nothing worse or frazzling than arriving to the event site at the last minute, just before sessions begin. Also, you are missing out on valuable networking time!

Bring Business Cards and Collateral Material: Make it easy to close deals on the spot by bringing plenty of business cards or other collateral about you, your company or your product. I also bring order sheets with me to take orders at the show.

Follow Up!: You need a follow up plan for AFTER you attend the conference. Don’t throw your binder on the shelf, call it a day and leave a pile of business cards on your desk. Think of every card you get at the seminar as a $1,000 bill and treat it as such.

So, don’t find excuses to get in the way of your attendance at the next great live event. Take the opportunity to make an incredibly important investment in yourself. Your business will reap the profound rewards.

If you follow me on Facebook, you will notice that all of the six and seven figure entrepreneurs are always in pictures with me at these live events. Why is that? Because they have also figured out a long time ago that these events are SO much more than just learning experiences. In fact, the networking and business development opportunities are just as important, if not more important, as the seminar content.

Which is why we are so surprised to hear that this challenging economy is forcing some small business owners to think they need to cut back in this area. Many entrepreneurs claim they are finding it difficult to commit the time and money to seminars and live events. And those of us who understand the return on investment are baffled! This would be the LAST place we would ever cut back.

Don’t hinder your growth any longer. Here are the 3 reasons attending live events and seminars are vital to create visibility, credibility and revenue for your business:

1. Keeping Up on Cutting Edge Business Strategies To Save Time and Money
What you don’t know CAN hurt you.
When you fail to keep up on the latest trends and strategies, you are likely NOT moving you and your business forward. Sure you can do a ton of the research yourself, but do you have the expertise to actually put those learnings into practice? Most importantly, do you have time to make these strategies to work? You MUST rely on subject matter experts. They will guide you in ways you could never dream of – saving you a TON of time and money. And, different from purchasing a home study kit or other info product, attending an event enables you to fully immerse yourself and walk away with the know how to put an action plan immediately into place in your business model.

2. High Level Lead Generation and Sales Opportunities To Gain Revenue
Yes, the knowledge I gain from events makes them worth every penny. But, it’s the connections I make that make them “worth their weight in gold”. Where else can you spend multiple days with other like-minded business people who may be ripe for a possible partnership or even a potential client in the need of the services you are offering, both of whom represent huge business building opportunities? I leave with a minimum of $10,000 in instant revenue and sometimes upward of six figures over time from each seminar I attend. In fact, at the last two events, I added on extra days at the hotel because I booked face-to-face, all day VIP coaching sessions right there on the spot.

3. Connecting with and Learning from Colleagues
Experienced event goers know that the real magic happens in the hallways. I spend so much of my time at live events and seminars socializing with colleagues and potential JV partners. And yes, much of it is really just talking and catching up on what’s new in their lives because over time you develop personal relationships. But, I’d be remiss if I didn’t admit that there IS a strategy to it. Seminars really are a unique opportunity to keep your name and brand top of mind within the industry. You get to share about what’s new in your business and remind them of your advantage to customers.

Do remember though, to tune into station WIFM (What’s In It For Me) and find out how you can support them in their business growth.