The Golden Rule as it is most frequently expressed is: “Do onto others as you would wish them do onto you.”

Creating VIP treatment—the kind you would like to experience yourself—is the secret to acquiring affluent customers, keeping them coming back AND making them raving fans who will tell their friends all about you. Here an invaluable tip to uplevel your services for the affluent market:

Create a Ritz-Carlton Level of Service. Sweat the “small stuff” and create a Ritz Carlton customer experience. The Ritz Carlton’s standard of service is what sets the hotel chain apart from its competitors and establishes it as a world-renowned leader in customer satisfaction; a position any company in any industry can aspire to achieve. The Ritz Carlton’s “Credo” simply translated here, is easily employed and are sure to inspire confidence:

“We pledge to provide the finest personal service for our customers who will always enjoy a warm, relaxed, yet refined ambiance. The Ritz-Carlton experience enlivens the senses, instills well-being, and fulfills even the unexpressed wishes and needs of our guests.”

Continually delivering a level of service above and beyond expectations is the cost of entry with the affluent and it will set you apart from your competition as well.

Register Now for This FREE Teleseminar!

The Recession Proof Marketing Strategy: Marketing to Millionaires™ “7 PROVEN Strategies to Attract, Sell, Service and Retain Affluent Clients”

Marketing in today’s economy requires different strategies than before. The next 6 to 12 months are absolutely critical for your small business. If you don’t figure out how to sell your services in this new economy, and quickly, you’re not going to make it.

Join me and Client Attraction Mentor Fabienne Fredrickson (www.clientattraction.com) to learn why your service-based business MUST target the affluent to significantly UpLevel your business result and how to leverage this high-end audience’s potential!!

Date: Wednesday, May 6, 2009
Time: 1 PM Pacific, 2 PM Mountain, 3 PM Central, 4 PM Eastern

Here’s the REGISTRATION link:

http://www.marketingtomillionairesretreat.com/fabienne/index.html

Learning how to recession proof your business by marketing to affluent clients is CRITICAL information that small businesses need to understand right now!

In this Teleseminar you will discover:
• How to identify one of the 4 key market segments of the affluent population (and they aren’t necessarily who you think they are).

• The # 1 and #2 BIGGEST pet peeves of the affluent that will send them running for the hills and how to avoid it.

• The top 3 secret desires of the affluent, that most would never share with you themselves.

• How to position and strategically price your product and service offerings at a premium price that the affluent will say yes to without blinking.

• The best 3 strategies to market to the affluent that will end up saving you a tremendous amount of time, money and energy.

• The critical sales strategy that will close your affluent prospect 98% of the time.

• The top 3 strategies to deliver VIP service to your VIPs to turn then into raving fans that build your business for you.

It’s happening this WEDNES DAY, MAY 20 at 1 PM PT! Don’t Miss it.

Register now!

To learn more about Marketing to Millionaires and to download a free CD entitled “7 Surefire Marketing Strategies to Market to Millionaires or at least people who spend like they are”, visit www.marketingtomillionairesgift.com.

Correctly leveraging the six “P”s of marketing will establish a consistent relationship with your affluent customers.  One of the most important of these “P”s is Price. Obviously, your pricing strategy is the framework to your business plan because it ensures you create the financial situation of your dreams.  However, the price you set for your services does more than establish profits, it makes a statement about your value proposition.  Did you know that the affluent want the best, the fastest, the first, the one no one knows about and believe it or not, they love to boast about paying the most for something?  When determining your price, consider the following.

“P” is for Price —  How do you determine a price for your product or service? What are your overhead expenses? What are your production costs? What is your competition charging? What would be a fair price in the marketplace? We know that the affluent don’t shop on price, but on value.   Determine the right price so your clients will buy and you will profit. Check your net earnings over time and make price adjustments as necessary.

Establish a need, build credibility, and ultimately drive sales and build profits for your business with a consistent and strategic marketing effort leveraging the 6 “P”s.

The absolute last day to register using the $750 Early Bird Discount on admission to the
Marketing to Millionaires Retreat™ is Thursday, April 30th at Midnight Pacific Time!

Don’t miss out on this revolutionary program that will provide you with the insider secrets and knowledge for marketing and selling your services to the affluent market as well as those that spend like they are.

After Thursday at Midnight, the $750 off admission price EXPIRES… So, if you’ve been thinking about joining us (which I know you have) and discovering the way to create a profitable business that provides you the freedom to work less, and earn so much more…  Thursday is your very last day to take advantage of this incredible $750 discount!   Plus, bring a friend and enjoy savings up to $1,124.

Click here for more details and to register NOW!

It doesn’t seem possible in this economy does it? But it’s TRUE. I’m so excited to finally announce all the incredible details of The Marketing to Millionaires Retreat.  At this event, I will teach you how to get ahead of the economic challenges facing us ALL with my success-driven system to reach affluent clients who are incredibly loyal, willing to pay premium prices and grow your business with high-potential referrals.

Check out my video to learn more!

Don’t Just Listen to Me, Check Out These Client Testimonials!

This event promises to be three days that are all about YOU, and helping you to reshape your business so it works for you, instead of you slaving for it. Here are the details you NEED to know:

• When: October 22 – 24, 2009

• Where: The luxury Renaissance Hotel at LAX in Los Angeles, California

• How: Register at www.marketingtomillionairesretreat.com

• Why: We are pulling out ALL the stops for this retreat and going bigger than we ever have ever gone before including throwing a VIP Gala and hosting a Celebrity Guest!

You’ll leave this AMAZING event with the tools, resources, support and advice you need to take your business to the next level. Don’t wait to become part of it!  Our $750 early-bird pricing discount on admission is expiring in on April 30th. Don’t miss out on big savings!  Visit www.marketingtomillionairesretreat.com to learn all the details and sign-up today.

The Recession Proof Marketing Strategy: Marketing to Millionaires™
“7 PROVEN Strategies to Attract, Sell, Service and
Retain Affluent Clients”

LIVE Q & A Session
Date: Thursday, April 23, 2009
Time: 1:00 PM Pacific, 2:00 PM Mountain, 3:00 PM Central, 4:00 PM Eastern

Join me for the chance to get ALL your questions answered about this CRITICAL topic. Register NOW and receive the call-in information in addition to a link to last week’s Preview Call recording so you don’t miss a thing!

Sign-up TODAY by clicking here!

The primary definition of marketing includes the wide range of activities involved in making sure you continue to meet the needs of your customers and get value in return. The “P”s of the marketing mix form the core of your marketing strategy and involve such things as people, product, positioning, price, placement and promotion.

Next up for our discussion here, “Product”. The affluent buy based on a different set of values than that the average consumer. It’s critical to understand how to create your “product” (or service offering) so that it meets their needs and desires.  Here are the important considerations.

“P” is for Product: What are you selling? What are the features of your product or service? What are the key benefits? How will you package your service to “productize” it?  Knowing your product and service thoroughly is essential to being able to market it to your prospects. Get completely clear about what you are offering, to whom, why they need it, and how it answers your prospects needs or problems.

Although people generally know what they want, few people actually know what they need.  What the  “P”s of the marketing mix can do for you and your business is help establish a need, build credibility, and ultimately drive sales and build profits.

Kelly is honored to be featured in this month’s Empowered Women magazine brought to you by The Red Lipstick Report.

“Kelly K. O’Neil really just wants to help people live their best lives, whatever that may look like for them. Nothing is more rewarding than teaching them to be the masters of their own destiny through entrepreneurial endeavors.”

“Not only is she financially successful, she’s an Empowered Woman. Helping others become Empowered through her ‘coachsultanting’, teaching them how to think big, play bigger and build profitable six and seven figure businesses.”

Click here to see more photos and read her article in its entirety.

Understanding the advantages of marketing to the affluent and leveraging them throughout your promotional efforts is critical to business success. In addition to the huge monetary benefits (typically, ‘the affluent’ are defined as individuals earning income greater than $150,000 and with a combined $1 million in total assets), this market offers other rewards that must not be overlooked. Here’s an important one to be aware of.

The Affluent Are Exceedingly Loyal. Once the affluent consumer makes his choice and as long as you continue to deliver value and exceptional customer service, they are your client for the long term. Their time is money and they likely do not want to spend it researching and trying other competitors who may not meet expectations even if they come with a lower price tag. For this reason, it is critical to reward your affluent customer on a regular basis. And, because of their steadfast brand loyalty and conviction in their choices, they will tell their friends and contacts over and over again about you. Don’t miss out on the opportunity to ask your affluent client for these sought after referrals so that you may proactively market too them. Converting a referral is MUCH easier than making a cold call.

Uplevel your approach by reaching for the affluent today. Their loyalty adds value beyond just their bank books.

Affluent is a broad label that describes many sub-groups differentiated by income, age, mindset and other characteristics of the like. But typically, ‘the affluent’ are defined as individuals earning income greater than $150,000 and with a combined $1 million in total assets.

Have the potential dollars convinced you? If not, here is another important reason why you MUST market your services upwards towards this lucrative audience.

The Affluent Do Not “Nickel & Dime” You. Again it’s about value. After you’ve established a relationship with them it’s all about value and trust. If time and again, you over deliver on expectations and provide superior service, the affluent are convinced of your value and won’t ask and ask about each charge in your service agreement. They trust that they you are holding up your end of the bargain and they will as well. They deem the extra fees as “well worth it”.

Don’t let another day go by wasting time and energy. Upgrade your sites and your target today!