According to Small Business Giving Expert, Maggie Keenan (www.givingadvice.com), charitable giving and being engaged philanthropically is a way of life among the Affluent (and Super Rich). As a matter of fact, their charitable giving tends to increase in tough economic times, while others cut back. The affluent continue to spend on luxury goods and services, travel and give back despite a worsening economy.

For business owners who market to the affluent, this time can be seen as a ripe time to establish a charitable giving program to build your brand, give back to your community and boost your bottom line. The key however is to create a giving program that is authentic and appealing to your target market.

Thank you to Maggie for contributing her amazing expertise to the Branding Mastery for Marketing to Millionaires™ System. It is just one of the new virtual learning products apart of our new Marketing to Millionaires™ Mastery University, a premier suite of education resources.  To learn more and to read about the advice Maggie offers, click here

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