You may never see your name in lights or dazzle the crowd at Carnegie Hall, yet there’s no doubt that you can achieve celebrity status among the people who matter most when you start presenting … your affluent target market.

Speaking helps you reach this kind of “stardom” where prospects recognize your name as soon as they hear or see it and you are looked upon as an expert.  The affluent want access to the brands and service providers with “star” power as it fulfills their desire for the best things in life.  Let’s be honest, in addition to saving them time and money, working with an expert helps to deliver the emotional benefit to your millionaire clients that come from bragging about you to their like-minded, wealthy friends who are willing and able to pay premium prices for your services.

The result?  You can create a booming business that’s largely referral based. And if you haven’t figured it out already, referral-based business translates to extraordinary credibility leading to countless introductions and easy prospecting conversations because it gets you past the gatekeepers the affluent typically have in place.

Needless to say, public speaking is lucrative for your business.  Even the IRS agrees… according to the Internal Revenue Service, “Those who speak about their industry earn an average of 50% more than those who don’t.”

Thanks and let us know your thoughts. I encourage you to leave your comments or questions below.

Article by Kelly K. O’Neil, Million Dollar Marketing to the Affluent Coach and Creator of the Marketing to Millionaires™ Programs

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