November 6, 2009

According to Sydney Biddle Barrows, Author, Speaker, Consultant, and Former “Mayflower Madam” (www.sydneybarrows.com), affluent customers, clients and patients in particular have standards and expectations that other customer groups do not and in order to appeal to them, care must be taken to provide a setting as well as formulate an appropriate way to interact with them that reflects these requirements.

She would know better than anyone. Sydney Biddle Barrows found herself moonlighting as a phone girl at an escort service to supplement her unemployment check after having been fired for refusing to participate in a kickback scheme.  It may have been the World’s Oldest Profession but it certainly was not being run very professionally, and less than a year later she decided to open up her own agency.  Relatively small but very upscale, Cachet prospered for five and a half years until New York’s Finest closed it down, only to later publicly concede that it was the most honest and professionally run business of its kind ever operated in New York City.

Her first book, Mayflower Madam, went right to the top of the New York Times bestseller list; Fortune Magazine named it one of The Ten Best Business Books of the Year and business schools across the country, including Harvard, used it in their curriculum.  Her fourth book, Uncensored Sales Strategies, co-authored with the legendary Dan Kennedy, was published in January of 2009.

Learn more about Sydney’s amazing portion of our Sales Mastery for Marketing to Millionaires™ when you click here. I’m so grateful for her immensely valuable content. It is a part of our first and only suite of virtual educational products, Marketing to Millionaires™ Mastery University, for learning marketing to the affluent.

Thanks and let us know your thoughts. I encourage you to leave your comments or questions below.

To learn more about how to market your services to people who will pay premium prices, value your expertise and build your business FOR YOU by raving to all their friends? Get your Free CD: www.marketingtomillionairesgift.com

Article by Kelly K. O’Neil, Million Dollar Marketing to the Affluent Coach and Creator of the Marketing to Millionaires™ Programs